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4-Traders Homepage  >  Equities  >  Euronext Bruxelles  >  PROXIMUS    PROX   BE0003810273

PROXIMUS (PROX)

Delayed Quote. Delayed  - 09/23 05:35:14 pm
27.695 EUR   -0.41%
09/19 PROXIMUS : Be-Mobile launches electronic ticket for De Lijn
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PROXIMUS : Be-Mobile launches electronic ticket for De Lijn

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09/19/2016 | 10:05am CEST

19/09/2016

As from 19 September, people traveling with De Lijn will be able to pay for their journey with Be-Mobile's 4411 app. With the m-ticket, an electronic ticket, Be-Mobile wants to make cash-free purchases of public transport tickets easier. An m-ticket costs 1.80 euro and is a first for the Belgian public transport sector.

'Paying for different means of transport without cash'

Stephane Jacobs, Director Business Unit Mobility Payment (Be-Mobile):

With this app we make it easier for people to pay for their journey with De Lijn, since they don't need to have cash on them. This way we enable people to pay for different means of transport without any worries. Besides bus or tram journeys, you can also pay for a parking space and for charging an electric car. In the long run we also want to offer other means of transport. For example, the app will also become an attractive proposition for companies wanting to offer their employees a mobility budget instead of a company car.

EUR 1.20 cheaper than buying a ticket from the driver

If you want to buy an m-ticket you must first install the free 4411 app. Once you have done that you can order an m-ticket with just a few taps on your smartphone screen. It is not necessary to enter an order code. An m-ticket allows you to transfer to another bus or tram as many times as you want during a 60-minute period. The m-ticket costs 1.80 euro, which is 1.20 euro cheaper than a ticket from the driver.

Because Be-Mobile manages the app, people can also use it for other m-tickets, such as for parking. The 4411 app of Be-Mobile can be downloaded from the various app stores (Android, iOS and Windows).

Colors against fare dodgers

The 4411 m-ticket is protected against fraud in various ways. Since the m-ticket's colors change continuously during its validity period, it is impossible to use a screenshot as a ticket.

Payment via your telecom bill, by credit card or bank transfer

You are billed for your purchased m-tickets afterwards. Users of the 4411 app can pay via their telecom bill, by credit card or bank transfer.

One million SMS and parking tickets per month

With the m-ticket, Be-Mobile is following on from the success of the SMS ticket of De Lijn and SMS parking. In 2007, Proximus (now the main shareholder of Be-Mobile) was the first operator through which users of De Lijn could purchase an SMS ticket. Since then, 4411 customers have ordered more than 16 million SMS tickets.

4411 is now a brand of the Smart Mobility firm Be-Mobile, specialized in Mobility-as-a-Service applications. With Mobility as a Service, the user does not invest in a means of transport, but rather buys a tailor-made mobility solution to reach his destination.

The success of De Lijn's SMS ticket is due to its ease of use and lower price compared with tickets purchased from the driver. Since the introduction of the SMS ticket, sales of individual tickets sold by bus drivers has more than halved. This has a positive impact on punctuality.

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Proximus SA published this content on 19 September 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 19 September 2016 08:05:03 UTC.

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Financials (€)
Sales 2016 5 938 M
EBIT 2016 885 M
Net income 2016 523 M
Debt 2016 1 924 M
Yield 2016 5,43%
P/E ratio 2016 17,19
P/E ratio 2017 16,14
EV / Sales 2016 1,90x
EV / Sales 2017 1,88x
Capitalization 9 362 M
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Mean consensus HOLD
Number of Analysts 24
Average target price 29,6 €
Spread / Average Target 6,9%
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Managers
NameTitle
Dominique Leroy Chief Executive Officer & Director
Stefaan de Clerck Chairman
Renaud Tilmans Chief Customer Operations Officer
Sandrine Dufour Chief Financial Officer
Geert Norbert Rene Standaert Chief Technology Officer
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