Brussels, 27 October 2011 - Starting today, users of Samsung's "Smart TV" can enjoy a selection of Belgacom TV's on-demand catalog directly from their TV, without having to be a Belgacom customer. This new, innovative offer allows users to discover a selection of 500 films, which will be quickly expanded.

In the framework of its strategic partnership with Samsung, Belgacom offers all Samsung "Smart TV" users, whether they are Belgacom customers or not, the possibility to access a catalog of movies on demand via the Internet, directly from their TV set. Access to the catalog is free of charge, easy and totally personalizable. Movies can be rented from €2.99 for 48 hours, and are paid for by credit card (Visa/Mastercard) via the secure Ogone platform. Other payment methods will be gradually introduced (e.g. PingPing).

Thanks to Belgacom, owners of Samsung "Smart TV" can discover the world of video on demand in the broadest way possible. To this end, Belgacom will make part of Belgacom TV's catalog of movies on demand (500 movies initially, which will be quickly expanded) available via the Internet, from any access provider. Movie Me is specially intended for people who do not yet have Belgacom TV, the aim being to show how video on demand can make life easier for users.

Movie Me offers a unique, personalized experience, adapted to each individual, thanks to the Jinni recommendation engine (which is already available to Belgacom TV customers). On movieme.be/smarttv users can register and create their personalized profile in order to receive movie tips as well as browning the catalog based on mood, plot and favorite setting, or simply to read movie reviews. It's easy, free, and very practical. Users can also bookmark their movie choices and find them easily in the Movie Me application on their TV, under the "my selection" category in the menu.

The Movie Me application is freely accessible via the Samsung TV apps store ("Samsung Smart Hub"). It is automatically installed on new "Smart TV" sets and can be downloaded for free on existing compatible TV sets. This means that users can discover the catalog immediately. To benefit from a personalized approach and to rent movies, the user must first create an account on the website MovieMe.be/smarttv.

Samsung is the leader in TV sales in Belgium, and 60% of TVs sold by Samsung over the past year have been "Smart TVs" which allow you to connect directly to the Internet, using any service provider. Samsung Apps, the first and largest platform for downloading TV applications, gives you access to numerous free and paying applications via "Smart TV". Samsung "Smart TV" sets are available from €599 (recommended retail price) in different sizes ranging from 32'' to 60''.