Dallas, Texas…WFAA and Tom Thumb have established the Spirit of Texas Tornado Disaster Relief Fund to help North Texans affected by the storms that rolled through area communities on April 3.

Now through April 15, people can donate to the relief fund at any of the 63 Tom Thumb locations throughout the Dallas-Fort Worth region.

"By adding $1 or more to your grocery total as you check out, you can help our friends and neighbors impacted by last night's severe weather," said Connie Yates, Tom Thumb's director of public affairs.

Every dollar collected will go directly to the American Red Cross to assist the North Texas tornado victims. Donations are tax deductible.

"The American Red Cross had said that monetary donations are what they need most during times such as these," said Dave Muscari, WFAA vice president/product development. "We are pleased to be able to join Tom Thumb and support the relief effort with this partnership."

WFAA and Tom Thumb have a long history of collecting dollars to help support Red Cross efforts over the years. In the past the companies have collected relief funds for victims of the 2010 Haiti earthquake, and work together each year on the station's annual Santa's Helpers holiday toy drive.

###

WFAA is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites.  Belo stations, which include affiliations with ABC, CBS, NBC, FOX and the CW, reach more than 14 percent of U.S. television households in 15 highly-attractive markets.  Belo stations rank first or second in nearly all of their local markets.  Additional information is available at www.belo.com or by contacting Dave Muscari, WFAA vice president/product development at 214-977-6490.