REGIONAL FOCUS: NORTH AMERICA
George ArmendarizCEO, Groupe Beneteau Americas
GROUPE BENETEAU AMERICAS
MARKET TRENDS 2017 - 2020
GROWTH STRATEGIES
CONCLUSIONS
1. GROUPE BENETEAU AMERICAS
1
GROUPE BENETEAU AMERICAS
All 10 brands are represented
Beneteau Americas
Jeanneau Americas
Cadillac Operations
A GROWING BUSINESS
31% of Global Revenue
3 Business Units
Cadillac, Michigan
2 Manufacturing Sites
Cadillac, Michigan
Four Winns
Glastron
Wellcraft
Scarab Jet
Jeanneau power (July 2017)
Marion, South Carolina
Beneteau sail
Jeanneau sail
Marion, South Carolina
Groupe Beneteau is the only European boat company with manufacturing in the USA4
Bénéteau SA published this content on 07 June 2017 and is solely responsible for the information contained herein.
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