Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that Prudential McGeehan & Pineiro Real Estate has joined the network operating as Berkshire Hathaway HomeServices McGeehan & Pineiro Realty.
“We are excited to move forward with Berkshire Hathaway HomeServices,” said Broker/Owner John Pineiro, whose company serves Bayonne and the surrounding area. “The network's namesake is Berkshire Hathaway Inc. – one of the world's most trusted and respected corporations – and we're proud to represent the brand locally.”
Berkshire Hathaway HomeServices has grown rapidly since its launch 16 months ago, and now counts nearly 35,000 agents and 1,100 offices operating in 47 states. In its first year, the network was named 2014 “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study and “Startup of the Year” among all U.S. industries at the 2014 American Business Awards.
Pineiro said the decision to join Berkshire Hathaway HomeServices was an easy one since the brand reflects Berkshire Hathaway's values of trust, integrity, stability and longevity. “We live these values every day at McGeehan & Pineiro Realty,” he explained.
The brand will help his company grow, Pineiro added. “Clients understand the marketing potential and broad appeal of our brand and are eager to see our Cabernet and White yard signs at their properties,” he said. “Similarly, we believe agents will want to represent Berkshire Hathaway HomeServices as the brand offers true distinction in the marketplace.”
With the transition, McGeehan & Pineiro Realty agents gain access to Berkshire Hathaway HomeServices' Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional education and marketing support. Resources include powerful lead generation, a handy mobile app and other tools driven by the most accurate real estate data available.
Gino Blefari, CEO of HSF Affiliates, welcomed the brokerage. “John and his team are known throughout the region for their expertise and customer care,” he said. “We're proud they've joined Berkshire Hathaway HomeServices.”
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