Best Buy Co., Inc. : Best Buy Launches Best Buy Mobile Brand and Format in Five Star Stores in China
06/26/2012| 01:25pm US/Eastern
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Best Buy Mobile store-within-a-store format expands to 14
Five Star stores this summer as a part of Global Connect
MINNEAPOLIS, MN (June 26, 2012) - Best Buy today announced it
is expanding the Best Buy Mobile brand and
store-within-a-store (SWAS) concept into select Five Star
stores in China. In total, the Best Buy Mobile SWAS format
will launch in 14 Five Star locations throughout Nanjing this
summer.
The expansion of Best Buy Mobile into the Chinese market is
the first evolution of Global Connect, a partnership that was
formed in November 2011 between Best Buy and Carphone
Warehouse. It also supports Best Buy's commitment to
international growth, which is highlighted by the continued
success and expansion of the Five Star brand.
"The launch of Best Buy Mobile in China is a true global
effort, bringing together the best of Five Star, Best Buy and
Carphone Warehouse to create a new shopping experience for
consumers in China," said Shari Ballard, President,
International for Best Buy. "Access to connectivity
solutions has never been more important for human beings
around the world. I'm thrilled to see our Global Connect
efforts coming to life for customers in our Five Star
stores."
This launch follows a similar model that led to the
development of Best Buy Mobile in the United States in 2006.
Just as Carphone Warehouse did with Best Buy five years ago,
the Global Connect team is working closely with its Five Star
partners to develop a mobile sales strategy that is designed
for the Chinese market.
"The mobile phone market in China is growing fast and
has tremendous potential," said Nicolas Wang, CEO of
Five Star. "Best Buy Mobile will bring a new shopping
experience to our customers in China, combining the rich
experience of the Best Buy and Carphone Warehouse teams with
the local knowledge of the Five Star team."
# # #
About Five Star
As a wholly-funded subsidiary of Best Buy, Five Star is a
leading enterprise in China appliance retailing market, and
ranked in top 3 China appliance retailers. As a dynamic,
continuously growing company, Five Star has opened over 200
stores in 7 provinces in China, and has over 23,000 staff
across China. Through high-quality appliance and CE products,
passionate and professional service, Five Star is committed
to improving customers' life quality and bringing
comfort& fun to more people. For more information about Five
Star visit www.five-star.cn/
.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) is a leading multi-channel
global retailer and developer of technology products and
services. Every day our employees - 167,000 strong - are
committed to helping deliver the technology solutions that
enable easy access to people, knowledge, ideas and fun. We
are keenly aware of our role and impact on the world, and we
are committed to developing and implementing business
strategies that bring sustainable technology solutions to our
consumers and communities.http://www.investors.bestbuy.com/.
Media Contact:
Jeff
Haydock
Director, Public Relations
(612) 291-6164 or jeff.haydock@bestbuy.com
HUG#1622233
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