Inactive Instrument

Company Beter Bed Holding N.V.

BBED

NL0000339703

Beter Bed Holding N.V. (BBH) is the Netherlands' leading sleep specialist in the retail, wholesale and B2B sectors. The group believes that the better we sleep, the happier, healthier and more productive we are. And BBH will not rest until everyone gets the high-quality sleep they deserve.

BBH operates the successful retail brands Beter Bed, Beddenreus, the new subscription brand Leazzzy and the digital organisation Lunext. In addition, through its subsidiary DBC International, BBH has a wholesale business in branded products in the bedroom furnishings sector, which includes the well-known international brands M line and Simmons.

With 4 distribution centers, a fleet of 80 vehicles, 131 stores and a fast-growing online presence, its team of over 1,000 dedicated employees served nearly 300,000 customers in 2022.

Number of employees: 918

Sales per Business

EUR in Million	2021	Weight	2022	Weight	Delta
Bedroom Furnishings 100.0 %	214	100.0 %	229	100.0 %	+7.10%

Sales per region

EUR in Million	2021	Weight	2022	Weight	Delta
The Netherlands 92.9 %	199	92.7 %	213	92.9 %	+7.38%
Belgium 7.1 %	16	7.3 %	16	7.1 %	+3.56%

Managers

Managers	Title	Age	Since
A.J.G.P.M Kruijssen CEO	Chief Executive Officer	59	18-03-31
Gabrielle E. A. Reijnen DFI	Director of Finance/CFO	56	19-04-24
Ehtasham Akram CTO	Chief Tech/Sci/R&D Officer	-	19-02-28
Martijn Akkermans COO	Chief Operating Officer	-	19-06-30
Cyril van Seumeren PRN	Corporate Officer/Principal	-	19-06-30
Thijs Nootenboom PRN	Corporate Officer/Principal	-	21-09-22
Perijn Hoefsloot SAM	Sales & Marketing	-	21-09-22
Lineke Bernhard HRO	Human Resources Officer	-	20-03-31

Members of the board

Members of the board	Title	Age	Since
Gabrielle E. A. Reijnen DFI	Director of Finance/CFO	56	19-04-24
Alain Beyens BRD	Director/Board Member	63	18-12-02
Barthold E. Karis CHM	Chairman	66	18-12-02
Maaike C. Schipperheijn BRD	Director/Board Member	49	20-05-12
B.M.A. van Hussen BRD	Director/Board Member	53	20-05-12