NOTICE TO THE MARKET

BHG S.A. - Brazil Hospitality Group ("Company"), pursuant to Article 12 of CVM Instruction 358/02, hereby informs its shareholders and the market in general that, through a communication dated September 11, 2014, it was informed by the shareholder JHL Capital Group LLC ("JHL"), through its associated company enrolled in the roll of corporate taxpayers (CNPJ/MF) number 19.974.481/0001-64, that it converted the derivative financial instruments into Company shares and that, on September 11, 2014, it holds, through several of its subsidiaries, a total of 13,793,400 common shares issued by the Company, corresponding to 21.94% of the total number of Company common shares. JHL declares that its interests are solely financial and that its purpose is not changing the Company's control, operations or administrative structure. Additionally, JHL declares that neither the company nor its associated companies hold, directly or indirectly, shares, debentures convertible into shares and other instruments convertible into shares. Finally, JHL also declares that it is committed to GP Investments, Ltd. and GTIS Partners to support the public offering to cancel the registration and that it will sell the shares held by it for at least R$19.00.

Rio de Janeiro, September 12, 2014

Luiz Felipe Negreiros de Sá

Chief Financial and Investor Relations Officer
BHG S.A. - BRAZIL HOSPITALITY GROUP

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