NOTICE TO THE MARKET

BHG S.A. - Brazil Hospitality Group ("Company"), pursuant to article 12 of CVM Instruction 358/02, hereby informs its shareholders and the market in general that, on September 25, 2014, it received a correspondence dated September 19, 2014, declaring that, on September 11, 2014, the shareholder JP Morgan Whitefriars, inscribed in the corporate roll of taxpayers (CNPJ/MF under no. 05.837.807/0001-05, had reduced its interest in the Company by 4,136,500 common shares. As a result, JP Morgan Whitefriars' interest in the Company's capital fell from 6.58% to 0.00%.

In accordance with the information provided, the above operation (i) is not intended to acquire control of the Company; (ii) does not seek to alter its management, shareholding control or normal course of business; and (iii) is merely an investment.

Rio de Janeiro, September 25, 2014

Luiz Felipe Negreiros de Sá

Chief Financial and Investor Relations Officer
BHG S.A. - BRAZIL HOSPITALITY GROUP

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