Blackbaud, Inc. (Nasdaq: BLKB) today announced the availability of the 2012 Index of Higher Education Fundraising Performance, a report that provides a summary of key performance indicators of annual funds at more than 100 public and private institutions.
"Fundraising for higher education annual funds in fiscal year 2012 can best be described as stable, or flat," said Shaun Keister, author of the report and vice chancellor of development at UC Davis. "It appears donors had a holding pattern in their charitable giving. However, this isn't bad news--given the economic challenges over the past several years, stability is what many programs seek."
The analysis is conducted annually as part of Target Analytics' donorCentrics Collaborative Benchmarking service for higher education organizations. Metrics are based on historical transactional information and are standardized across institutions to provide the most accurate, unbiased comparative performance information available in the sector.
- Download the report at www.blackbaud.com/higheredfundraising
Key findings include:
- After a significant decline in 2009, followed by a slight bounce back in 2010 and 2011, higher education fundraising and performance across key metrics was relatively flat in 2012.
- Donor retention rates continued to be stable, while reactivation rates continued to decline - a trend that appears to be sticking around.
- Donors are giving more and making more gifts, increasing overall revenue per donor among nearly every type of donor (retained, reactivated, and new).
- Participation rates continue to decline, a trend that is expected to continue until either the giving behaviors (and interests) of younger alumni shift more toward higher education, or annual giving programs develop more effective tools for engaging and soliciting younger alumni (such as recurring gift programs).
To download the report and learn about participating in future donorCentrics Collaborative Benchmarking groups, visit www.blackbaud.com/higheredfundraising.
Save the Date: The results from the 2012 Index of Higher Education Fundraising Performance will be featured at the upcoming CASE Summit on July 15 at 2:30 PT in the session Benchmarking to Drive Advancement Strategies.
About Blackbaud
Serving the nonprofit and education sectors
for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise
to help organizations achieve their missions. Blackbaud works with more
than 28,000 customers in over 60 countries that support higher
education, healthcare, human services, arts and culture, faith, the
environment, independent K-12 education, animal welfare and other
charitable causes. The company offers a full spectrum of cloud-based and
on-premise software solutions and related services for organizations of
all sizes including: fundraising,
eMarketing,
advocacy,
constituent
relationship management (CRM), financial
management, payment
services, analytics
and vertical-specific solutions. Using Blackbaud technology, these
organizations raise more than $100 billion each year. Recognized as a
top company by Forbes, InformationWeek, and Software Magazine and
honored by Best Places to Work, Blackbaud is headquartered in
Charleston, South Carolina and has operations in the United States,
Australia, Canada, the Netherlands and the United Kingdom. For more
information, visit www.blackbaud.com.
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties. Although Blackbaud attempts
to be accurate in making these forward-looking statements, it is
possible that future circumstances might differ from the assumptions on
which such statements are based. In addition, other important factors
that could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business and
renewals from existing customers; continued success in sales growth;
management of integration of acquired companies and other risks
associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC filings for Blackbaud, copies of which are available free of
charge at the SEC's website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.
Blackbaud, Inc.
Melanie Mathos, 843-216-6200 x3307
media@blackbaud.com