Blackbaud, Inc. : Blackbaud CRM Release Features Powerful New Data Tools for Nonprofits
05/17/2012| 10:15am US/Eastern
Leading nonprofits select Blackbaud CRM to power constituent
Blackbaud, Inc. (Nasdaq: BLKB)
today announced enhancements to Blackbaud
CRM™, including new membership features, a simplified
user interface accessible on mobile devices and intuitive duplicate
release of Blackbaud CRM has incorporated significant user feedback
in the design of new features to deliver enhancements that help
nonprofits save time and more efficiently manage their constituent
relationships, so they can spend more time on their missions," said Eric
de Jager, Blackbaud's vice president of product management.
Blackbaud CRM brings together industry-leading fundraising, online
applications, actionable prospect research and analytics, and
multichannel direct marketing together in one platform to enable an
integrated view of the constituent experience across an organization.
Built to handle the unique needs of cause and cure, healthcare and other
large direct response marketing organizations, higher education
institutions and international NGOs, Blackbaud CRM works with
nonprofits' unique processes to allow easier access to data and to offer
a complete view of constituent and alumni activity.
Blackbaud CRM now features:
A simplified user experience - users can now more easily access
key functions via mobile devices and the web, enjoying a redesigned
user interface, key feature enhancements and new role-centers and
dashboards tailored to individuals' use.
Enhanced membership features - setup and processing has been
simplified through the use of a setup wizard, supporting a variety of
membership models, including alumni and other dues- and
contribution-based memberships, allowing flexibility for monthly,
annual and lifetime programs.
Data processing improvements - enhanced duplicate management
and data entry tools with more configuration options, allowing users
to effectively manage high-volume direct marketing and integration
from multiple data sources.
Powerful multi-channel marketing - new features designed to
execute and analyze multi-channel appeals more effectively, enhanced
search engine optimization options and content management system (CMS)
improvements to enable efficient and agile web design.
the release video or take a walk-through
of the new features.
Leading nonprofits select Blackbaud CRM
Heart Association, Boy
Scouts of America, Mission
of Mercy and University
of Toronto each recently selected Blackbaud CRM.
In support of its $2 billion Boundless campaign, publicly
launched in November 2011, the University of Toronto will use Blackbaud
CRM to support its development, alumni relations and stewardship
activities. "Blackbaud CRM will help us improve our data integrity and
sharing across the University, while helping us to work with people who
may want to support our students and faculty," said David Palmer,
University of Toronto's Vice-President, Advancement. "It will empower
our staff with planning, business intelligence and reporting tools, so
they can analyze, track and improve the overall performance of our
advancement programs. Ultimately, it will be a key tool in helping us
support the University's dual missions of teaching and research."
Blackbaud tops 2012 ZDNet CRM Watchlist
Blackbaud was recently named the winner of the 2012
ZDNet CRM Watchlist as the highest scoring technology firm. This
list is looked to by the industry as a resource featuring viable CRM
Greenberg, author of CRM at the Speed of Light, gave
accolades to Blackbaud's ability to provide outstanding tools and
technology for nonprofit organizations. "The applications are built
around the jobs that nonprofits generally do" and "the platform back end
is as strong as any platform in the enterprise software world with
strong administration, security, auditing, and an open standards API,
plus a business rules and workflow engine." Greenberg continued, "Even
with the much tougher criteria and scoring of this year, they had so
much going for them, I saw them as a definite winner."
For more information about Blackbaud CRM and to access the CRM
Watchlist, visit www.blackbaud.com/crm.
To learn more about the latest release, visit www.blackbaud.com/newcrm.
Serving the nonprofit and education sectors for 30 years, Blackbaud
(NASDAQ: BLKB) combines technology and expertise to help organizations
achieve their missions. Blackbaud works with more than 27,000 customers
in more than 60 countries that support higher education, healthcare,
human services, arts and culture, faith, the environment, independent
education, animal welfare, and other charitable causes. The company
offers a full spectrum of cloud-based and on-premise software solutions,
and related services for organizations of all sizes including:
fundraising, eMarketing, social media, advocacy, constituent
relationship management (CRM), analytics, financial management, and
vertical-specific solutions. Using Blackbaud technology, these
organizations raise more than $100 billion each year. Recognized as a
top company by Forbes, InformationWeek, and Software Magazine and
honored by Best Places to Work, Blackbaud is headquartered in
Charleston, South Carolina and has employees throughout the US, and in
Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United
Except for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties. Although
Blackbaud attempts to be accurate in making these forward-looking
statements, it is possible that future circumstances might differ from
the assumptions on which such statements are based. In addition, other
important factors that could cause results to differ materially include
the following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC filings for Blackbaud, copies of which are available free of
charge at the SEC's website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.
Melanie Mathos, 843-216-6200 x3307
© Business Wire 2012