Blur : TR-1: Notification of major interest in shares

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii

BLUR GROUP

2 Reason for the notification (please tick the appropriate box or boxes):

An acquisition or disposal of voting rights

Yes

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

No

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

No

An event changing the breakdown of voting rights

No

Other (please specify):

NA

3. Full name of person(s) subject to the notification obligation: iii

River and Mercantile Asset Management LLP

4. Full name of shareholder(s)

(if different from 3.):iv

5. Date of the transaction and date on

which the threshold is crossed or reached: v

30/01/15

6. Date on which issuer notified:

02/02/15

7. Threshold(s) that is/are crossed or reached: vi, vii

10%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type of shares

if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Class/type of shares

if possible using the ISIN CODE

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of voting rights x

Class/type of shares

if possible using the ISIN CODE

Number of Shares

Number of Voting Rights

Direct

xi

Direct

Indirect

xii

Direct

Indirect

GB00BM4NR742

4,707,430

10.00%

4,682,430

4,682,430

NA

9.94%

NA

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date xiii

Exercise/

Conversion Period xiv

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

xv, xvi

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date xvii

Exercise/ Conversion

period xviii

Number of voting rights instrument refers to

% of voting rights xix,

xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

4,682,430

9.94%

Proxy Voting:

10. Name of the proxy holder:

River and Mercantile Asset

Management LLP

11. Number of voting rights proxy holder will cease to hold:

NA

12. Date on which proxy holder will cease to hold voting rights:

NA

13. Additional information:

14. Contact name:

Hamish Byrne

15. Contact telephone number:

+44 (0) 20 7601 6262