ec454898417b345d11289e.pdf


blur Group Plc

The Enterprise Services Platform

Sourcing Purchasing Management Delivery Marketplace


13th and 14th October 2015


blurgroup.com © 2015 blur Group PLC


AGENDA

Investor Presentations - 13th/14th October


  • H1 2015 Operational and Financial highlights

  • Financial Reporting Council conclusion

  • Revenue recognition recap

  • H1 2015 Financial results incl. H1 2014 restatement

  • H2 2015 Finance progress

  • Board additions and changes

  • 2015 : Enterprise focus

  • Core Enterprise Value Proposition - The Five Solutions

  • Enterprise Customer Roll Out Program

  • Strategic Outlook

  • Appendices


H1 2015 Highlights


H1 2015 Operational Highlights

  • Resources re-focussed on acquisition and servicing of Enterprise accounts

  • Suite of higher margin Enterprise-targeted products launched, Premium Services, Subscriptions, blur data. Revenue generating in H2 2015

  • Increased vetting of new potential customers - contingent projects no longer admitted to Marketplace - Q1 2015; Smaller customers charged up front Access Fee - Q2 2015

  • Home Retail Group, Unilever and University of Greenwich among new Enterprise customers added

  • 48% of Kicked off Projects were by repeat customers - up YoY

  • Average value of Completed Enterprise projects increased

  • blur 5.0 launched - Enterprise ready; more automation


    H1 2015 Financial Highlights

    • Financial Reporting Council enquiry into 2013 annual report concluded 30 September 2015

    • LBITDA reduced by 23.7% to $4.17m ($5.46m in H1 2014)

    • Revenue decreased by 9.3% to $1.67m ($1.85m in H1 2014); increased project vetting, business transitioned to Enterprise only

    • Gross profit decreased by 12.9% to $0.35m ($0.40m in H1 2014); relevant staff costs included

    • Underlying expenses (excl. bad debts & exchange gains/losses) fell by 5.8% to $5.42m ($5.58m in H1 2014)

    • Cash balance as at 30 June 2015 of $12.40m (June 2014 $24.43m)

    • Losses peaked in the 6 months to 30 June 2014


    Financial Reporting Council

    Enquiries into Year ended 31 December 2013 concluded



    • KPMG appointed as auditors in 2014

    • 2014 audit process identified legacy contract issues from 2013

    • Contract book reviewed and scrubbed

    • 2013 & H1 2014 revenues restated

    • Financial Reporting Council enquiries (FRC) into 2013 results received 18 March 2015

    • Strategic review of revenue recognition policy completed pre-release of 2014 annual results

    • New policy fully implemented and controls in place to align revenue with contract performance

    • FRC press release confirmed conclusion of enquiries on 30 September 2015

    • blur's position as Principal confirmed. High revenue recognition focus to continue


    blur's Revenue Recognition Policy - update 2015

    blur recognises revenue on a gross basis - the gross value of services provided to customers in respect of revenue earned, net of discounts, sales taxes, accrued, and deferred amounts


    This includes gross project and retained outsourced services revenue, depending on the substance and legal form of the contract with its customers. Revenue is recognised once a legally binding contract between blur and its customers has been established and the delivery of the service has commenced.


    Project Status

    % revenue recognised

    Invoice Status

    Project Submitted

    0%

    0%

    Project Listed

    0%

    Single User Access Fee - 10% of project value

    (license for single user/single project, unless buyer subscription purchased. Increased vetting)

    Project Kick Off

    0%

    Typically 10-50% of project value dependent on nature of project

    Project Progress

    % progress normally based on timelines, milestones or deliverables

    Milestone or recognised stages of completion invoiced up to 100% at completion

    Project Completed

    100%

    Final invoice issued and due

    H1 2014 Restatement



    $ 000


    H1 2014


    Change

    H1 2014

    restated

    Total Revenue

    5,694

    (3,847)

    1,847

    Cost of Sales

    4,179

    (2,734)

    1,445

    Gross Margin

    1,515

    (1,114)

    401

    Gross margin %

    26.6%

    28.9%

    21.7%

    Administration Expenses


    6,359


    359


    6,718

    Profit/(Loss) before tax


    (4,832)


    (1,476)


    (6,308)


    $ 000


    H1 2014


    Change

    H1 2014

    restated


    Trade and Other Receivables


    4,169


    (2,583)


    1,584


    Accrued Revenues


    3,039


    (2,997)


    42


    Total current assets


    33,307


    (5,581)


    27,726


    Current liabilities


    6,957


    (4,132)


    2,825


    Net assets


    28,257


    (1,449)


    26,808


  • Revenue adjusted to reflect change in revenue recognition policy (net reduction $0.448m); and change in assessment of 2013 & 2014 projects (reduction $3.400m)

  • Cost of Sales adjusted to reflect change in revenue recognition policy (reduction $0.376m); change in assessments of 2013 & 2014 projects (reduction $2.832m); and additional internal staff costs relevant to the delivery of projects (increase $0.474m)

  • Administration costs decreased due to transfer of staff costs to cost of sales (reduction $0.474m), and exchange adjustment following restatement of balance sheet (increase $0.833m)

  • Certain classes of Other Current Assets are excluded from the above analysis compared to the Consolidated Statement of Financial Position in the Unaudited Interim Results


blurgroup.com © 2015 blur Group PLC 6

H1 2015 Key Financial Statements


$ 000


H1 2015


H1 2014

Total Revenue


1,674


1,846

Cost of Sales


1,325


1,445

Gross Profit


349


401

Gross margin %


20.9%


21.7%

Administration Expenses


(5,329)


(6,718)

LBITDA (before provision of share based payments)


$ 000


H1 2015


H1 2014

Intangible assets (NBV)


2,679


1,720

Cash


12,401


24,432

Trade and other receivables


2,935


2,840

Total Current Assets


16,192


27,726

Total assets


18,969


29,634

Current liabilities


2,765


2,826

Net assets


16,204


26,808

(4,165) (5,462)


Loss before tax (4,738) (6,308)


  • Revenue decreased by 9.3% on H1 2014 with increased vetting of customer

  • Gross margin at 20.9% - slightly reduced leverage on staff costs

  • Underlying Administrative expenses (excl. bad debts and exchange gains/losses) down 5.8% as cost control actions take hold

  • Intangible assets increase reflects continued investment in our platform - Enterprise ready

  • Cash balance $12.4M at 30 June 2015


    blurgroup.com © 2015 blur Group PLC 7

    • Closing cash balance - $12.4m

    • Cash burn continuing to reduce in H2 2015 as further cost reduction actions take effect

    H1 2015 Cash Flow


    $ 000

    H1 2015

    H1 2014

    Loss After Tax

    (4,462)

    (6,141)


    Net Cash used in Operations


    (4,350)


    (5,573)

    Net Cash used in Investing Activities


    (857)


    (1,026)

    Net Cash raised from financing activities


    -


    20,984

    Opening cash balance

    17,402

    9,561

    Net (decrease)/increase in cash


    (5,051)


    14,394

    Effect of unrealised forex movement on cash


    50


    476

    Closing cash balance

    12,401

    24,431

    H2 2015 : Finance progress


    • New CFO in post 3 months

    • Interim reporting completed, FRC enquiry closed, prior year 2013 & 6 months to 30 June 2014 restatements completed

    • Internal reporting & forecasting reviewed

    • Key metric reporting under review. Focus on Kick off/Complete vs. Submitted

    • Cash and collections focus

    • Cost control focus:

      • Pay Per Click costs reducing (now US only) - new Marketing resources aligned to Enterprise customers

      • Permanent headcount reduced to 65 by end of 2014

      • Several cost initiatives under consideration

    • All functional areas continue to be challenged to do more with less

    • 2016 zero-based budgeting process to validate all 2016 resource requirements

H2 2015 : Board additions and changes


Roger de Peyrecave appointed Non-Executive Director and Head of Audit committee - 1 Sep 2015
  • 20 years' experience as PWC partner and auditor to FTSE 100 and mid -cap plc's

  • Significant strengthening of Finance governance


    Rob Wirszycz appointed Non-Executive Director - 15 Sep 2015
  • Non-Executive Chairman, adviser and mentor for a range of quoted and private businesses

  • Chartered status as an IT Professional and Marketer; fellow of the RSA, IoD, ISSM and BCS; Liveryman of the IT Livery Company (Chair of Entrepreneur Panel); Visiting Senior Fellow at Cass Business School


    David Sherriff appointed Non-Executive Chairman - 30 Sep 2015
  • Non-Executive Director of the Company since 1 Oct 2013

  • Appointed to the position of Deputy Chairman and Lead Independent Director in February this year.

  • Separation of Chief Executive and Chairman roles complete

2015: Enterprise Focus



SALES


  • Regional leads assigned

  • Pivoted sales teams from inbound to outbound focus

  • Multiple engagements with identified targets in progress


MARKETING


  • Pay Per Click costs reducing

  • Focussed allocation of resources, fully targeted at the Enterprise Market

  • Identified Key events, partnerships, Account targets


DELIVERY

  • Through pilot processes, identified Enterprise-class delivery requirements

  • Improved automation, standardised processes including revisions to contracts, SOW production, use of Project Space to match Enterprise expectations

  • Trustpilot rating 8.9/10 - 'Great'


TECHNOLOGY


  • blur 5.0 launched in H1 2015

  • More automation, new products (Premium Services, Subscriptions, blur data)

  • Optimised to drive repeat business - more intuitive process flows


Core Enterprise Value Proposition The Five Solutions




Tail Spend Management

Supplier Diversity

Size Zero Enterprise

Ecosystem Management

Creating a Digital Enterprise

Avoid one of the most

expensive oversights in business - unmanaged Tail Spend

Track, monitor and report

on a full spectrum of suppliers who can pitch on a fair and equal basis

Re-engineer your

business to drive and measure results using fewer resources

Tear apart your traditional

organizational chart and blur the lines between you and your supply chain

Conduct a company wide digital health check for your business

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