HOUSTON- December 13, 2013 - BMC Software, the company behind MyIT and BMC AppZone, announced this week the availability of BMC Marketplace, allowing customers to market and sell "private-label" apps twice as fast as competitors. Thought leaders at BMC also reflected on the impact consumerization is having on the marketing function and how IT organizations can better take advantage of cloud benefits through a mindset of possibility and flexibility.

Product Updates

New BMC Marketplace Accelerates Enterprise App Revolution

Introducing BMC Marketplace, a cloud-based app store for companies who want to deploy their own "Amazon-like" branded marketplace to market and sell private-label mobile, cloud, custom and desktop applications -- twice as fast as any custom alternative.

http://www.bmc.com/news/press-releases/2013/New-BMC-Marketplace-Accelerates-Enterprise-App-Revolution.html?c=n

Thought Leadership

The Consumerization of Marketing

Just as consumerization changed expectations for IT organizations, leading marketers are now expected to be far more in tune with the ebb and flow of customer preference and behaviors. Instead of waiting for one killer idea, marketers can test dozens of ideas -simultaneously-- to determine which are most effective. Read the full post from On the Mark.

https://communities.bmc.com/people/mstouse/blog/2013/12/03/welcome-to-the-consumerization-of-marketing

Create Your Own Cloud Success Story

Herb VanHook, VP and Deputy CTO, BMC Software, spoke to CIO Custom Solutions Group recently about the future of cloud, and how IT organizations can more effectively take advantage of its benefits. Get the highlights and access the full interview at BMC Communities.

https://communities.bmc.com/community/bsm_initiatives/cloud/blog/2013/12/09/create-your-own-cloud-success-story

What People are Saying

BMC Software launches online app store; Kia Behnia comments

Jay Clemens, ExecutiveBiz

BMC Software releases turnkey solution to build custom app marketplaces

Arnal Dayaratna, Cloud Computing Today

http://cloud-computing-today.com/2013/12/10/71026/

BMC launches service to host private-label enterprise app stores

Joab Jackson, IDG News Service

http://www.pcworld.com/article/2071640/bmc-launches-service-to-host-privatelabel-enterprise-app-stores.html

New BMC marketplace accelerates enterprise app revolution

Elizabeth White, Sys-Con Media

http://virtualization.sys-con.com/node/2892151

Soaring clouds at Dreamforce

Jeff Kaplan, Think Strategies

http://thinkstrategies.com/2010/12/09/soaring-clouds-at-dreamforce/

BMC owners join tussle for Compuware

Ed Hammond, Financial Times

http://www.ft.com/intl/cms/s/0/f703e154-5ed1-11e3-8621-00144feabdc0.html#axzz2n6QwhYA1


BMC Software. IT Innovation Drives Business Transformation.

For more than 30 years, BMC has helped thousands of companies around the world master IT complexity. From mainframe to cloud to mobile, from the back room to the boardroom, BMC delivers the automation, integration, and sophistication that enable the business and IT to perform like never before. To learn more,visit bmc.com.

Public Relations Contacts:

Ann Duhon
Phone: (713) 918-3201
ann_duhon@bmc.com

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