Banking and insurance activities began to merge 40 years ago in France, subsequently spreading to other European countries. The term 'bancassurance' now refers to several activities, including connections between the two sectors and new products offered to end customers.
From the various steps in the development of the business to its future prospects in Europe, find out all the basic details about bancassurance in this infographic.

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BNP Paribas SA published this content on 20 May 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 20 May 2016 09:22:11 UTC.

Original documenthttp://www.bnpparibas.com/en/news/spotlight-bancassurance

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