The prize is awarded to a company that successfully implements new and innovative ideas in the field of employer branding.

The citation reads as follows:

"This organisation operates in a traditional sector but has succeeded in putting itself on the map as an innovative and forward-looking company. Boliden's extensive focus on responsibility and sustainability enables the company to attract a young and informed generation of talent. Clear management creates committed employees and positive ambassadors, and employees who are aware of the individual contribution they make to the company's success."

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