According to the OpinionWay research institute, Bonduelle is the most trusted brand in the consumer products sector, scoring 73%, ahead of Lu (72%) and Danone (69%).

From a suggestion by Thierry Saussez, the OpinionWay research institute has created an assessment of the confidence French people have in companies and their brands.

The essential criteria for consumers: the quality of products, closely followed by their 'made in France' status and the company's social and financial ethics.

(*) The OpinionWay survey was carried out on 27 and 28 January 2016 among 2,117 respondents, who were asked about 100 companies, including France's largest companies.

Bonduelle SA published this content on 25 May 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 25 May 2016 16:50:04 UTC.

Original documenthttp://www.bonduelle.com/en/news/bonduelle-a-brand-that-inspires-trust.html

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