This announcement contains inside information

boohoo.com plc

('boohoo.com' or the 'Company')

Director's Dealings

boohoo.com plc (AIM: BOO), the leading online fashion retailer, announces the following dealings in the Company's ordinary shares of 1 pence each ('Ordinary Shares') by Neil Catto, Chief Financial Officer. The dealings took place and were notified to the Company on 27 April 2017.

Neil Cattohas exercised an option over 1,560,000 Ordinary Shares at an exercise price of 50 pence per Ordinary Share, and has sold these shares at a price of 186.91p per Ordinary Share. Following this transaction, Neil has an interest in Ordinary Shares comprising options over 2,027,395 Ordinary Shares, representing approximately 0.18 per cent. of the Company's issued Ordinary Share Capital.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Neil Catto

2

Reason for the notification

a)

Position/status

CFO

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Boohoo.com plc

b)

LEI

213800SZF3KFCECWY243

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

ISIN: JE00BG6L7297

b)

Nature of the transaction

Exercise of Option and Sale of Ordinary Shares

c)

Price(s) and volume(s)

Price(s)

Volume(s)

186.91p

1,560,000

d)

Aggregated information

- Aggregated volume

- Price

N/A - two separate transactions

e)

Date of the transaction

27 April 2017

f)

Place of the transaction

London Stock Exchange, AIM

Enquiries

boohoo.com plc

Neil Catto, Chief Financial Officer

Clara Melia, Investor Relations

Tel: +44 (0)161 233 2050

Tel: +44 (0)7748 171236

Zeus Capital - Nominated adviser and joint broker

Nick Cowles/Andrew Jones (Corporate Finance)

John Goold/Benjamin Robertson (Corporate Broking)

Tel: +44 (0)161 831 1512

Tel: +44 (0)20 3829 5000

Jefferies Hoare Govett - Joint broker

Nick Adams/Max Jones

Tel: +44 (0)20 7029 8000

Buchanan - Financial PR adviser

Richard Oldworth/Madeleine Seacombe/Jane Glover

Tel: +44 (0)20 7466 5000

boohoo@buchanan.uk.com

About boohoo.com plc

'Leading the fashion eCommerce market'

Founded in Manchester in 2006, the group started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear and children's wear, through boohooMAN and boohooKIDS.

In early 2017 the Group has extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices. This investment proposition has helped us grow from a single brand, into a major multi-brand online retailer, leading the fashion eCommerce market for 16 to 30-year-olds around the world. Today the Boohoo Group sells to over 6 million customers in almost every country in the world.

Boohoo.com plc published this content on 28 April 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 28 April 2017 06:14:19 UTC.

Original documenthttp://otp.investis.com/clients/uk/boohoo/rns/regulatory-story.aspx?cid=798&newsid=867467

Public permalinkhttp://www.publicnow.com/view/C2FA22501283DDF7C9E0E6013BA663A17B40F677