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4-Traders Homepage  >  Equities  >  Euronext Paris  >  Bouygues    EN   FR0000120503


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BOUYGUES : B&YOU sets the standard in low-cost offers

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11/06/2012 | 11:55am CEST

Press release

Paris, 6 November 2012

B&YOU sets the standard in low-cost offers

? The first plan with unlimited calls, SMS and MMS for


? The most generous plan on the market for ?19.99/month: with unlimited calls/SMS/MMS, 3GB of mobile internet in H+ up to 42 Mbit/s (dual carrier) and to 50 fixed line international numbers (now includes Algeria and Morocco).

Paris, 6 November 2012 - After launching on 10 September the only prepaid card with no expiry date, with the market's lowest rates, B&YOU is now setting a new standard in low-cost offers by introducing two ground-breaking plans on the French market. All B&YOU customers currently subscribing to the

2 hour plan for ?9.99 and to the 24/7 & 3GB Internet plan for ?19.99 will get all the new features automatically.

The 24/7 plan Calls/SMS/MMS for ?9.99/month with no minimum term contract

Ever since its creation, B&YOU has focused on designing simple plans that satisfy the demands of its own community of users and that are in line with their actual usages.
According to observations by French telecoms regulator Arcep, one out of two French people does not use their mobile phone to browse the Internet1.

For the first time on the market, B&YOU is launching a plan aimed at big-volume call and SMS users at an exceptional price.

20 MB are included in the plan to cover unwitting data usage (connections to weather forecast apps for example). Customers can surf the net at a rate of ?0.05/MB if they want.
This plan will be available up until 28 January 2013 for an initial period.

The 24/7 & 3GB Internet plan The market's most generous plan for ?19.99/month with no minimum term contract

B&YOU regularly adjusts its plans according to suggestions posted by its user community in the "Your ideas" section of its web site.
24/7 & 3GB Internet plan subscribers will now have international calls included following overwhelming requests from B&YOU users (to Algeria, Morocco, China and several European countries amongst others) and will be able to surf the net using their mobile handsets up to six times faster (up to 42 Mbit/s thanks to H+ dual carrier technology), thus making this plan the most generous on the market at


Note that B&YOU offers a complete mobile Internet service where all usages are allowed (VoIP, Newsgroups, P2P, Modem usage, etc.).

About B&YOU

Launched in July 2011 by Bouygues Telecom, B&YOU is a web-only and no minimum term contract mobile operator. B&YOU, which has more than 570,000 customers (beginning of September 2012), has two call plans: 24/7 for ?9.99/month and

24/7 & 3 GB mobile internet for ?19.99/month. Since September 2012, the operator also offers the only prepaid card with no expiry date. Users subscribe to the mobile offers and carry out all other operations exclusively on-line at the b-and-you.fr web site. All B&YOU users enjoy the benefits of Bouygues Telecom's high performance network.

Based on the concepts of user communities and user feedback, B&YOU continually seeks out suggestions from its community

of web users on how to improve the service. This dynamic community provides regular support on B&YOU's web site, Facebook page and Twitter feed. If necessary, B&YOU's on-line assistants can also provide help. Go to our site b-and-you.fr.

Press contact:

Alexandre André: + 33 (0) 1 39 26 62 42/ [email protected]
Adrienne de Rochequairie: + 33 (0) 1 58 17 98 29/ [email protected]

1 Source: Arcep, June 2012

SIM ?1. In mainland France. Unlimited excluding calls from a sixth telephone or calls to more than 199 different numbers per month - these calls are subject to an extra charge.

Calls (excluding short and special numbers as well as SMS+ and MMS+). Unlimited private usage between two individuals. The sale of calls is not allowed. Wi-Fi: access to Bbox hotspots. Maximum theoretical download speed of 42 Mbit/s according to the areas covered (50% of the population) being rolled out. Details of coverage and compatible handsets on b-and-you.fr. Blackberry option costs ?1 per month

The 24/7 plan: Beyond 20 MB: ?0.05/MB.

The 24/7 & 3GB Internet plan: Unlimited calls abroad (except to Wana Restraint Mobility numbers starting with 212526, 212527, 212533, 212534,

212546, 212547 and 212553, which are charged at a rate of ?0.67 including VAT per minute and in 30-second increments after the first minute). Reduced bandwidth at 64 kb/s.

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Financials (€)
Sales 2017 32 263 M
EBIT 2017 1 325 M
Net income 2017 773 M
Debt 2017 2 098 M
Yield 2017 4,11%
P/E ratio 2017 17,32
P/E ratio 2018 15,31
EV / Sales 2017 0,50x
EV / Sales 2018 0,48x
Capitalization 13 904 M
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Bouygues Technical Analysis Chart | EN | FR0000120503 | 4-Traders
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Technical analysis trends BOUYGUES
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Mean consensus HOLD
Number of Analysts 21
Average target price 36,7 €
Spread / Average Target -6,2%
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Martin Bouygues Chairman & Chief Executive Officer
Philippe Marien Chief Financial Officer & Deputy CEO
Patrick Kron Director
François Bertière Director
Hervé le Bouc Director
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