Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

Boyaa Interactive International Limited

博雅互動國際有限公司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 0434) THIRD QUARTERLY RESULTS ANNOUNCEMENT FOR THE THREE AND NINE MONTHS ENDED

Year-on-Year

Change*

%

2017

RMB'000

(unaudited) 576,135 170,971 405,164 361,134

2016

RMB'000

(unaudited)

536,604

194,608

341,996

341,849

For the

year ended 31 December

2016

RMB'000

(audited)

7.4 745,194

(12.1) 260,004

18.5 485,190

5.6 471,708

208,054

197,569

5.3

211,271

216,412

215,384

0.5

232,817

For the three months ended 30 September 2017

RMB'000

(unaudited) 164,430 54,326 110,104 108,696

2016

RMB'000

(unaudited)

185,748

62,123

123,625

118,269

(11.5)

(12.6)

(10.9)

(8.1)

66,685

67,894

(1.8)

69,090

72,993

(5.3)

30 SEPTEMBER 2017 FINANCIAL HIGHLIGHTS For the nine months ended 30 September

Revenue

  • Web-based games

  • Mobile games Gross profit

Profit attributable to owners of the Company

Non-IFRS adjusted net profit***

Year-on-Year

Change*

%

Revenue

  • Web-based games

  • Mobile games Gross profit

Profit attributable to owners of the Company

Non-IFRS adjusted net profit***

REVENUE BY GAMES

For the nine months

ended 30 September

2017 2016

RMB'000 RMB'000

(unaudited) (unaudited)

Year-on-Year

Change*

%

Texas Hold'em Series

403,642 403,314

0.1

Fight the Landlord

30,126 53,150

(43.3)

Others

142,367 80,140

77.6

Total

576,135 536,604

7.4

For the three months ended 30 September

Year-on-Year

2017 2016

RMB'000 RMB'000

(unaudited) (unaudited)

Change*

%

Texas Hold'em Series

125,922 135,082

(6.8)

Fight the Landlord

5,315 15,059

(64.7)

Others

33,193 35,607

(6.8)

Total

164,430 185,748

(11.5)

REVENUE BY LANGUAGE VERSIONS OF GAMES

For the nine months

ended 30 September

Year-on-Year

2017 2016

Change*

RMB'000 RMB'000

%

(unaudited) (unaudited)

Simplified Chinese

300,683

235,419

27.7

Other languages

275,452

301,185

(8.5)

Total 576,135 536,604 7.4

For the three months

ended 30 September

Year-on-Year

2017 2016

Change*

RMB'000 RMB'000

%

(unaudited) (unaudited)

Simplified Chinese

82,929

80,048

3.6

Other languages

81,501

105,700

(22.9)

Total

164,430

185,748

(11.5)

OPERATIONAL HIGHLIGHTS For the three months ended Year- Quarter- 30 September 2017

30 June

2017

30 September

2016

on-Year Change*

on-Quarter Change**

(unaudited) (unaudited) (unaudited) % %

Paying Players (in thousands) 1,257 1,644 1,781 (29.4) (23.5)

- Web-based games

32

43

43

(25.6)

(25.6)

- Mobile games

1,225

1,601

1,738

(29.5)

(23.5)

Daily Active Users ("DAUs")

(in thousands)****

4,792

5,599

5,536

(13.4)

(14.4)

- Web-based games

368

390

622

(40.8)

(5.6)

- Mobile games

4,424

5,209

4,914

(10.0)

(15.1)

Monthly Active Users ("MAUs")

(in thousands)****

19,943

25,652

22,438

(11.1)

(22.3)

- Web-based games

1,450

1,491

2,437

(40.5)

(2.7)

- Mobile games

18,493

24,161

20,001

(7.5)

(23.5)

Average Revenue Per Paying Users ("ARPPU") for

Texas Hold'em Series (in RMB)

- Web-based games

573.3

416.9

501.8

14.2

37.5

- Mobile games

246.1

235.2

137.4

79.1

4.6

ARPPU for Fight the Landlord (in RMB)

- Web-based games

145.2

112.8

92.3

57.3

28.7

- Mobile games

13.7

19.9

13.1

4.6

(31.2)

ARPPU for other games (in RMB)

- Web-based games

64.1

42.8

43.0

49.1

49.8

- Mobile games

11.0

12.1

10.0

10.0

(9.1)

* Year-on-Year Change % represents a comparison between the current reporting period and the corresponding period last year.

** Quarter-on-Quarter Change % represents a comparison between the quarter ended 30 September 2017 and the immediately preceding quarter.

*** Non-IFRS adjusted net profit was derived from the unaudited profit for the period excluding share-based compensation expenses.

**** The numbers of DAUs and MAUs shown above are calculated based on the number of active players in the last calendar month of the relevant reporting period.

The board of directors (the "Board") of Boyaa Interactive International Limited (the "Company" or "we" or "our" or "us") is pleased to announce the unaudited consolidated results of the Company and its subsidiaries (the "Group" or "we" or "our" or "us") for the three and nine months ended 30 September 2017 (the "Reporting Period") (the "Third Quarterly Results"). The Third Quarterly Results have been reviewed by Pan-China (H.K.) CPA Limited, the auditor of the Company, in accordance with International Standard on Review Engagements 2410 "Review of interim financial information performed by the independent auditor of the entity" issued by the International Auditing and Assurance Standards Board, and by the audit committee of the Company. This announcement is made pursuant to Rule 13.09 of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Listing Rules") and the Inside Information Provisions under Part XIVA of the Securities and Futures Ordinance (Cap. 571 of the Laws of Hong Kong).

BUSINESS OVERVIEW AND OUTLOOK Business Overview and Review

During the third quarter of 2017, aiming to forge a century-old brand name for card and board games, we have been developing our business steadily and stably and achieving growth while tackling with challenges. In terms of the financial performance, the results for the first three quarters of 2017 has grown stably with total revenue of approximately RMB576.1 million, representing an increase of approximately 7.4% from the corresponding period in the previous year, and the non-IFRS adjusted net profit also remained stable at approximately RMB216.4 million. The revenue of the third quarter of 2017 decreased from the previous quarter, and the non-IFRS adjusted net profit also recorded a slight decrease accordingly with the declining revenue. During the third quarter of 2017, we recorded revenue of approximately RMB164.4 million, representing a decrease of approximately 11.5% as compared with the third quarter of 2016 and a decrease of approximately 13.2% compared with the second quarter of 2017. The decrease in revenue for the third quarter of 2017 from previous quarter was mainly due to the inspection and rectification by the app store of Apple Inc. ("Apple Incident") on the applications launched on its system during the second quarter of 2017, causing certain products of the Company temporarily off the store shelves, the impacts of which have extended on our third quarter performance. The Company has been addressing the Apple Incident since the second quarter of 2017, and it is expected that such impacts will be gradually lessened from the fourth quarter of 2017. During the third quarter of 2017, we recorded unaudited non-IFRS adjusted net profit of approximately RMB69.1 million, representing a decrease of approximately 5.3% as compared with the third quarter of 2016 and a decrease of approximately 9.8% compared with the second quarter of 2017.

Boyaa Interactive International Ltd. published this content on 23 November 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 23 November 2017 08:51:10 UTC.

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