Brinker International, Inc. : Maggiano's Invites Guests To 'Eat, Drink, Listen And Like' For A Cause
04/26/2012| 12:25pm US/Eastern

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Restaurants serve up one-of-a-kind dishes and giving
opportunities for ninth annual "Eat-A-Dish for
Make-A-Wish®" campaign
DALLAS, April 26, 2012 /PRNewswire via COMTEX/ --Continuing
the long-standing tradition of giving back to local
communities, Maggiano's Little Italy®today kicks off the
ninth annual "Eat-A-Dish for Make-A-Wish" campaign
benefiting Make-A-Wish, a nonprofit organization which grants
the wishes of children with life-threatening medical
conditions. During the program, Maggiano's 44 U.S.
restaurants will feature a number of delicious giving
opportunities designed to raise enough funds to grant at
least two wishes per restaurant. Since the campaign's
inception in 1993, Maggiano's has donated more than
$2.25 millionto Make-A-Wish.
Through June 27, guests at all Maggiano's
restaurants can contribute to the "Eat-A-Dish for
Make-A-Wish" campaign in the following ways:
-
Eat!A perfect reflection of the season, the
"Eat-A-Dish for Make-A-Wish" menu featuresfive
chef-inspired creations, including an appetizer, two
pastas, one entree, and a dessert. When a guest orders a
dish from the special menu, Maggiano's will donate
$1to Make-A-Wish.
-
Drink! While satisfying their palate, guests can also do
good by quenching their thirst with Lauren's Lemonade,
a non-alcoholic beverage named after a Make-A-Wish child.
Lauren, 17, is from the Dallas- Ft.
Wortharea and Maggiano's is sponsoring her wish
to go on a shopping spree in New York. For
every Lauren's Lemonade ordered, Maggiano's will
donate $.50.
-
Listen!For the first time ever, the "Eat-A-Dish for
Make-A-Wish" campaign is touching all the senses with
the introduction of an exclusive Maggiano's and
Make-A-Wish album titled, "The Wish List." While
jiving to 12 track selections inspired by Maggiano's
popular playlist, like Dean Martin's
"Memories are Made of This," Mel
Torme's "Heart and Soul" and Tennessee
Ernie Ford's "What a Wonderful World," guests
can peruse stories and photos of Make-A-Wish children on
the CD cover. The CD is available in restaurants for
$12.95, with a percentage of proceeds
benefitting Make-A-Wish. Guests who purchase the CD also
receive a $20Maggiano's Bonus Card valid
for redemption from June 28 to Aug. 29, 2012.
-
Like!Starting today, for everynew fan that
"likes" Maggiano's Facebook
page, the brand will donate an additional
$1to Make-A-Wish, up to $25,000.
In addition to these give back options, Maggiano's will
also sell decorative star-shaped cards, which guests can
purchase for an amount of their choosing with 100 percent of
proceeds going to Make-A-Wish. The stars feature
inspirational stories of Make-A-Wish children and will be
displayed with the name of the donating patron in
restaurants. For those unable to make it into Maggiano's
during the campaign, guests can now make a direct donation to
Make-A-Wish online through the Maggiano's Friends & Family
Page.
While guests are doing their part during the campaign, each
Maggiano's restaurant will host two "wish
enhancement dinners" for local Make-A-Wish children and
their families. In addition to these send-off and
welcome-home wish parties, many restaurants also host public
events ranging from dinner theatre productions to food and
wine tastings to benefit Make-A-Wish.
"Giving back to the communities in which our guests call
home is ingrained in Maggiano's culture, and the annual
'Eat-A-Dish' campaign gives our restaurants the
opportunity to come together and celebrate this
tradition," said Steve Provost, president
of Maggiano's Little Italy. "Through the creativity
of our chefs, the passion of our teammates, and the support
of our guests each year, we have helped make wishes come true
for more than 300 children since the campaign began nine
years ago."
Throughout the year, Maggiano's continually supports
Make-A-Wish by organizing special events to honor wish
children and donating $1from the sale of
seasonal feature desserts.
"For nearly a decade, Maggiano's and its employees
have come up with new and creative ways to raise money to
help us grant life-changing wishes to more kids with
life-threatening medical conditions," said David
A. Williams, Make-A-Wish America president and chief
executive officer. "We are excited about the new
elements of the 'Eat-A-Dish for Make-A-Wish' program
and the opportunities Maggiano's is offering guests to
support wish-granting that span beyond the walls of its
restaurants."
The "Eat-A-Dish for Make-A-Wish" menu is available
to dine-in or carryout guests and features the following
dishes:
-
Shrimp, Crab and Avocado Lemonette - Fresh avocado wedges,
lump crab and shrimp tossed in a lemon and olive oil
vinaigrette with red peppers and arugula
-
Chicken Romano - Herb and asiago-crusted chicken served
with artichokes, tomatoes and angel hair with a white wine
lemon sauce
-
Veal Meatball Bolognese - Gnocchi pasta simmered in a beef,
Italian sausage and vegetable sauce topped with veal and
ricotta meatballs and parmesan cheese
-
Grilled Mahi Mahi& Shrimp - Fresh mahi mahi
and shrimp grilled to perfection on a bed of orzo with snap
peas, radishes and a citrus and herb vinaigrette
-
Fresh Berry Tiramisu - Orange-soaked lady fingers and sweet
mascarpone cheese layered with fresh blueberries,
blackberries, strawberries and fresh berry sauce
-
Lauren's Lemonade - Refreshing mix of peach puree,
pomegranate and lemonade garnished with lemons and served
with a smile
About Maggiano's Little Italy
Maggiano's Little Italy specializes in Italian-American
cuisine served in a warm and friendly atmosphere.
Maggiano's menu features both classic and contemporary
recipes - authentic pastas, signature salads, prime steaks,
fresh seafood, regular chef specials and specialty desserts.
Maggiano's 45 locations worldwide offer lunch and dinner,
delivery, carryout service and banquet spaces for special
occasions. Maggiano's is owned and operated by Brinker
International, Inc. (NYSE: EAT), one of the world's
leading casual dining restaurant companies, serving more than
one million guests daily. Brinker owns or franchises more
than 1,500 restaurants in 32 countries and two territories.
In addition to Maggiano's, Brinker owns and operates
Chili's® Grill & Bar and holds a minority investment in
Romano's Macaroni Grill®. For more information, visit www.maggianos.com.
About Make-A-Wish
Make-A-Wish grants the wishes of children with
life-threatening medical conditions to enrich the human
experience with hope, strength and joy. According to a 2011
study of wish impact, most health professionals surveyed say
a wish come true can affect their health outcomes. Kids say
wishes give them renewed strength to fight their illness, and
their parents say these experiences strengthen the entire
family. Based in Phoenix, the Foundation is one
of the world's leading children's charities, serving
children in every community in the United
States, its territories and in 47 countries on five
continents. With the help of generous donors and more than
30,000 volunteers worldwide, the Make-A-Wish Foundation
grants a wish somewhere in the world every 23 minutes. It has
granted more than 280,000 wishes since its inception in 1980.
Visit Make-A-Wish America at www.wish.org and discover how you
can share the power of a wish®.
SOURCE Maggiano's Little Italy
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