British Sky Broadcasting Group PLC

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British Sky Broadcasting Group plc (the "Company")

The Company announces that it received notification, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they had purchased ordinary shares in the Company on 27 August 2013 at a price of 842.5 pence per share, pursuant to trading plans, as detailed below:

 Name of Director

Number of shares purchased

Date of entry into trading plan

Total number of shares held in the Company following the transaction

Nicholas Ferguson

618

10 August 2009

23,340

Andrew Higginson

79

10 August 2009

6,711

Martin Gilbert

115

06 December 2011

2,504

Daniel Rimer

392

10 August 2009

21,892

Matthieu Pigasse

113

08 December 2011

2,699

Tracy Clarke

71

19 June 2012

1,033

David Lewis

94

16 November 2012

889

Andrew Sukawaty

95

01 June 2013

280

These transactions took place in London.

Enquiries:

Zainab Odutola

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000


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