British Sky Broadcasting Group PLC

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British Sky Broadcasting Group plc (the "Company")

The Company announces that it received notification, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they had purchased ordinary shares in the Company on 27 September 2013 at a price of 876 pence per share, pursuant to trading plans, as detailed below:

 Name of Director

Number of shares purchased

Date of entry into trading plan

Total number of shares held in the Company following the transaction

Nicholas Ferguson

578

10 August 2009

23,918

Andrew Higginson

74

10 August 2009

6,785

Martin Gilbert

106

06 December 2011

2,610

Daniel Rimer

424

10 August 2009

22,316

Matthieu Pigasse

107

08 December 2011

2,806

Tracy Clarke

66

19 June 2012

1,099

David Lewis

94

16 November 2012

983

Andrew Sukawaty

88

01 June 2013

368

These transactions took place in London.

Enquiries:

Zainab Odutola

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000


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