British Sky Broadcasting Group PLC

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British Sky Broadcasting Group plc (the "Company")

The Company announces that it received notification, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they had purchased ordinary shares in the Company on 23 December 2013 at a price of 805 pence per share, pursuant to trading plans, as detailed below:

 Name of Director

Number of shares purchased

Date of entry into trading plan

Total number of shares held in the Company following the transaction

Nick Ferguson

993

10 August 2009

26,119

Andy Higginson

82

10 August 2009

7,074

Martin Gilbert

180

06 December 2011

3,004

Danny Rimer

499

10 August 2009

23,667

Matthieu Pigasse

115

08 December 2011

3,134

Tracy Clarke

99

19 June 2012

1,330

Dave Lewis

97

16 November 2012

1,234

Andy Sukawaty

96

01 June 2013

641

These transactions took place in London.

Enquiries:

Zainab Odutola

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000


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