18 Jul 2018

18 July 2018: Today, Britvic is pleased to announce the appointment of Bruce Dallas to the role of GB Marketing Director at Britvic. The appointment follows the decision by Kevin McNair to step down from the role after three years at Britvic.

Bruce Dallas has been with Britvic for two years as GB Brand Director for Carbonates. In this role he and his team have delivered fantastic performance for PepsiCo in GB; strengthening the relationship between both businesses, taking market share and growing volume and revenue, as well as landing new owned-brand innovation into the market to drive growth in R Whites. Prior to joining Britvic, Bruce held various senior international marketing roles at Diageo, Unilever, and Robertson's Foods.

Matt Barwell, Britvic CMO, says: 'Bruce is a highly skilled and experienced marketer and we are delighted to welcome him into this role. His strategic end-to-end view of marketing has delivered fantastic results for the Pepsi portfolio and our owned brands R Whites and Tango over the last few years, and he has demonstrated real leadership and ownership of our values in the way he has led and worked with his team. Under his leadership, we will continue to drive forward our owned brand portfolio, deliver consumer-focused innovation and build a culture in which our marketers can thrive.'

Matt Barwell says: 'I'd like to thank Kevin for the contribution he has made over the past three years to deliver our marketing programmes and we wish him all the best for the future. During his time at Britvic, Kevin led the delivery of a number of successful innovations into market, oversaw the delivery of some exciting new marketing campaigns and brought a greater focus to the consistent delivery of executional standards.' 

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Notes to editors:

About Britvic
Britvic is one of the leading branded soft drinks businesses in Europe. The company combines its own leading brand portfolio including Robinsons, Tango, J2O, Fruit Shoot, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.

Britvic is the largest supplier of branded still soft drinks in Great Britain ('GB') and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in the island of Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire and Pressade and in Brazil with Maguary and Dafruta. Britvic is growing its reach into other territories through franchising, export and licensing. Britvic's management team has successfully developed the business through a clear strategy of organic growth and international expansion based on creating and building scale brands. Britvic is listed on the London Stock Exchange under the code BVIC and is a constituent of the FTSE 250 index.

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Britvic plc published this content on 18 July 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 July 2018 12:41:03 UTC