BROADCOM CORPORATION 
By IRVINE, Calif. - May 15, 2012 -
News Highlights:
- Survey shows three in 10 respondents cannot go one full hour without a Wi-Fi connection
- 60 percent of respondents cannot go one full day without Wi-Fi access before seeking a connection
- 39 percent of respondents would give up coffee for Wi-Fi connectivity
- 57 percent of respondents would give up Twitter for a month for Wi-Fi connectivity
- 50 percent of respondents would give up Facebook for a month for Wi-Fi connectivity
A new study of nearly 900 Americans highlights the country's growing dependence on Wi-Fi connectivity. The study, commissioned by Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, revealed that 60 percent of respondents cannot go a full day without Wi-Fi before seeking a connection. Three in 10 respondents said they would not last an hour without a Wi-Fi connection.
To have access to fast, reliable Wi-Fi, respondents said they would make various sacrifices. Nine in 10 would give up at least one of their favorite online activities in exchange for a Wi-Fi connection. Of that group, half would give up a social network like Twitter (57 percent) or Facebook (50 percent), while a third (34 percent) would give up emailing. Reliance on Wi-Fi is so strong that many would also sacrifice guilty pleasures. Of those surveyed, 43 percent would go without chocolate and 39 percent would go without coffee for a month to guarantee access to a reliable Wi-Fi connection.
The country's growing dependence on Wi-Fi connectivity is caused by greater demand for content, particularly of high-definition video on mobile devices. The 5th generation of Wi-Fi is now available to satisfy demand - 5G WiFi, based on 802.11ac. Broadcom's 5G WiFi streams content up to six times faster than legacy Wi-Fi and is six times more energy efficient, providing broader coverage and allowing numerous mobile devices to simultaneously connect to a network without impacting performance. For more information on 5G WiFi, please go to www.5GWiFi.org.
Quotes:
Michael Hurlston, Senior Vice President, Mobile & Wireless
Group, Broadcom
"Wi-Fi has become the connectivity equivalent to coffee.
But legacy Wi-Fi wasn't built to handle the explosion of
video consumption and the growing number of wireless devices
being used today. To satisfy peoples' dependence on
Wi-Fi, we need faster, broader, further-reaching and more
energy-efficient Wi-Fi - 5G WiFi."
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About Broadcom
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company,
is a global leader and innovator in semiconductor solutions
for wired and wireless communications. Broadcom® products
seamlessly deliver voice, video, data and multimedia
connectivity in the home, office and mobile environments.
With the industry's broadest portfolio of
state-of-the-art system-on-a-chip and embedded software
solutions, Broadcom is changing the world by Connecting
everything®. For more information, go to www.broadcom.com.
Broadcom®, the pulse logo, Connecting everything® and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.
Contacts
Press
Susan Vander May
Senior Manager, Public Relations (MWG)
408-922-6161
susanv@broadcom.com
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