One of nature’s most precious gifts to us is pure glacial water, the water we use to make our vodka. We respect it, admire it and protect it and now we invite you to join us in that effort.

In a new tactic for consumer engagement, Finlandia vodka launched a digital campaign as a tribute to World Water Day on Sunday, March 22nd. The results are pouring in. With more than 31,000 views in the first 48 hours, the campaign is raising awareness for Finlandia’s dedication to pure water efforts around the country.

Raise a glass with us! Through the end of March and April, we encourage consumers to toast #4PureWater with Finlandia, snap a pic, post it on their social media channels with the #4PureWater hashtag and we will donate an additional $1 for each post to our pure water, non-profit partners. As a partner of 1% for the Planet, Finlandia is also committed to donating 1% of US sales to non-profits that focus on pure water projects.

To kick off this campaign, Finlandia has produced a short film to showcase our enthusiasm for pure water: https://www.youtube.com/watch?v=yAttQde43NI&feature=youtu.be. This film and the hashtag will be shared by a group of water trailblazers around the country who have a sum of more than five and a half million fans/follower and support pure water efforts in snow, on the waves, in oyster reefs or by the glass.

Finlandia Vodka non-profit partners working #4PureWater include:

  • Protect Our Winters (POW)
  • Oyster Recovery Project (ORP) and the NY/NJ Baykeepers
  • Coastal Conservation Association (CCA)

Get behind Finlandia Vodka #4PureWater and raise glass in celebration. Share it with your friends! www.finlandia4purewater.com, @FinlandiaVodka, https://www.facebook.com/FinlandiaVodkaUS, https://instagram.com/finlandia_vodka/.

About Finlandia Vodka Finlandia Vodka’s unparalleled quality can be attributed to only the finest ingredients: pure glacial spring water, a legacy of the Ice Age, and six-row barley, which offers the highest quality starch and the lowest possible content of natural oils, delivering a crisp, clean taste. ©2011 Finlandia Vodka Worldwide Ltd., Helsinki, Finland. Finlandia Vodka and Flavoured Vodkas, 37.5-40% Alc./Vol. Imported by Brown-Forman Beverages, Louisville, Kentucky.