Press release BRUNELLO CUCINELLI: the Board of Directors has approved the 2017 Half-year Financial Report
  • Net revenues of €243.3 million, +10.7% at current exchange rates compared to 30 June 2016;
  • EBITDA of €41.6 million, +13.1%1;
  • Net profit of €19.9 million, +10.6%1;
  • Significant growth in both international markets, +11.7%, and Italian market, +6.0%;
  • North America +9.3%, Europe +9.9%. Greater China +34.6%, Rest of the World +11.4%;
  • Increase in sales in all the distribution channels: retail +21.7%, normalized wholesale monobrand +2.6%2, wholesale multibrand +6.7%;
  • Net debt of €59.4 million at 30 June 2017, decreasing from €79.7 million at 30 June 2016;
  • Capex of €22.2 million, as part of the 2017-2019 multi-year investment project, aiming to the exclusivity of the positioning and prestige and "care" of the brand, both in the "physical" channel and the "online" channel, maintaining the focus of healthy and sustainable growth.
Brunello Cucinelli, Chairman and CEO, commented as follows:

"We are very pleased with the performance of our business in the first half of the year; both revenues and profit show strong growth. Sales of the winter collections are going very well. All this considered, we expect 2017 to display double-digit growth in both revenues and profit."

"Order intake for Summer 2018, which is now about to end, is truly positive. The feedback on our collection is particularly positive, as well as the allure surrounding our brand. As a result of a careful analysis of the above-mentioned elements, we can express a very positive view on 2018 and we keep envisaging more double-digit growth for the near future."

"We have recently celebrated our fifth anniversary since our listing on the Italian Stock Exchange. Going public has been an important choice and we are immensely glad with it; we feel we have confirmed all that we had planned back then with our co-workers, analysts and investors in terms of constant, double-digit gracious growth."

1 The figures for the first half year of 2017 are compared with normalized EBITDA and net profit for the first half of 2016, meaning those excluding the effect of non-recurring costs. EBITDA and net profit for the first half of 2017 rose by 17.2% and 23.9% respectively over last year's reported figures.

2

Performance based on the same perimeter, excluding from the first half of 2016 the sales made by the 4 wholesale mono-

brand boutiques in Moscow and by our online boutique which were converted to direct operations from the first quarter of 2017 (reported result fell by 20.8%).

Solomeo, 29 August 2017 - The Board of Directors of Brunello Cucinelli S.p.A. - an Italianmaison

operating in the luxury goods sector, listed on the Borsa Italiana Electronic Stock Exchange (MTA)

- today examined and approved the Company's 2017 Half-year Financial Report, drawn up in accordance with IAS / IFRS International Accounting Principles (subject to limited review).

We are "very, very" pleased with these results and feel that 2017 is the start of a "new world", where the Internet will have an enormous impact on humanity. We believe that this will change "buyer/seller relationships" forever, making it even more important to care for and protect the brand.

We believe that the next major global challenge is to try to "humanize the web"; we would like to approach the web as "humanist and contemporary artisans with a global vision", fully aware that the internet has redesigned the world map of employment, where Italy can excel in offering products featuring exquisite craftsmanship.

Solomeo is vital for the direct management of theonline boutique as this is where we devote special attention to customer service, packaging and visual merchandising: all very important elements for conveying, as in the physical world, the taste of our collections and brandlifestyle.

Very interesting is the possibility to act as "kind advisors", also offering advice to online shoppers on a total lifestyle offering, combining the item purchased with articles of clothing that we know they have in their wardrobe, always maintaining a courteous and respectful stance, without being too intrusive.

We believe that another crucial aspect of operating in the digital world is delivery time and the value of waiting, which completes the luxury experience, unlike the "culture of impatience", which as reported in some of the most authoritative newspapers in the world, "has little in common with the concept of luxury".

We believe therefore that each order should be handled very carefully, with the desire to deliver a "special" package, perhaps accompanied by a handwritten note and with unique elements which can further enhance the direct and human relationship with the customer.

Both in the digital and physical world we are mindful that "brand protection" is essential and is highly topical, something to which we are committed in all our daily activities from our presence on the market to communication.

Regarding our presence on social networks and the internet in general we believe that we should act as we have always done, which is to strive to be gracious in communication and as coherent as possible with our way of living and working.

Sales performance

Net sales at 30 June 2017 rose by 10.7% to €243.3 million, compared with €219.8 million in the first half of 2016 (+9.7% at constant exchange rates). Revenues including other operating income increased by 11.0% to €244.5 million compared with €220.3 million at 30 June 2016.

Sales rose in all markets, domestic and international, and in all distribution channels, monobrand and multibrand; details of sales are provided in the following, with the commentary being that provided on the approval of the Company's preliminary net revenues.

Revenues by geographical area

Italian market - a very handsome rise of 6.0% in revenues which reached €41.8 million (17.2% on the total), compared to €39.5 million at 30 June 2016 (18.0% on the total).

The Italian market remains extremely important for the brand's image, especially within the prêt-à- porter offer. The success of the offering of chic and contemporary apparel bearing our trademark

- which we imagine can be identified as one of the most exclusive symbols of Made in Italy, a beacon of luxury to be worn especially during the day - therefore takes on even greater importance, contributing to our success and reputation across all international markets.

In view of the role the Italian market plays for the Company and the offering of apparel, the opening of our largest "physical" boutique in Via Montenapoleone, Milan at the beginning of the year has taken on the meaning of high value: the desire to transfer the imagery and atmosphere of "our land", of Solomeo and of "our way of living and working" has been highly praised and, we imagine, has further contributed to heightening the brand's allure.

European market - very positive growth of 9.9% in revenues which reached €75.2 million (30.9%), compared to €68.4 million at 30 June 2016 (31.1%).

Positive sales results in all European countries, with substantially similar trends in the different markets, and sales growth in both the monobrand and multibrand channels.

The strength of the results achieved is supported by the presence of local customers, as always a target for the brand and whose demand continues to grow at a steady and "sustainable" pace, attracted by our offering of very high-quality items, the result of Italian craftsmanship and manual skills and above all distributed on an exclusive basis, with an eye to preserving the brand image.

Accompanying the local demand is an increase in top-end tourism, with steady growth which we believe is not affected - or only marginally - by the macroeconomic trends underlying the growth or slowdown in mid-range tourism.

Purchases made by "young new customers" are playing an increasingly important role; their demand for items with a refined look adds to and complements that of "traditional customers", both of whom sharing the desire to seek out truly special clothes.

North American market - very positive growth of 9.3% in revenues which reached €83.6 million (34.4%), compared to €76.4 million at 30 June 2016 (34.8%).

This growth confirms the positive trend in North America, a market we consider "domestic", in which we remain focused on offering collections which try to stay modern and on our presence in prestigious, selected spaces in the monobrand and multibrand channels, while maintaining and further enhancing the allure which we feel our brand emanates.

An element which has always contributed to our success in all the sales spaces is visual merchandising, with a dedicated organizational structure which aims to add value to the presentation of the collections in all the exhibition areas, both in the direct and multibrand channels, as well as in the Luxury Department Stores.

This approach represents one of the distinctive elements which characterize our relationship, which we consider truly special, with all Luxury Department Stores, committed to seeking out luxurious, never repetitive and hard-to-find offerings, which might attract high-end customers and help make their purchasing experience in some way "unique".

Another extremely important aspect is the bond of trust and respect our people - "pleasantly mannered" and never inopportune - have always tried to create with customers, playing the role of "special advisor" and never the role of a "simple salesperson".

In this way, those in charge of our boutiques and the dedicated spaces at Luxury Department Stores have the chance to "guide" the daily management of sales areas and define shop windows and outfits sympathetic to the local context while remaining fully consistent with the taste of the collections.

The truth is that these department stores are always on the lookout for "special, hard-to-find products".

Greater China - strong growth of 34.6%, even if on limited starting values, with revenues reaching €18.4 million (7.5%) compared to €13.7 million in the first 6 months of last year (6.2%).

Of particular interest is the company's commitment to pursuing sustainable growth objectives, seizing the potentials of an evolving market and maintaining the allure and exclusivity of the brand and distribution, starting from a limited presence in the whole of Greater China.

This significant potential for growth is supported by the evolution of the end customer, ever more sophisticated, with an eye on style and details, seeking "Made in Italy" offerings and a refined lifestyle, with the possibility to mix and match garments that are already in their wardrobe with new season purchases.

We are also witnessing a gradual increase in tourism of our Chinese and Asian customers who spend time shopping especially in the fashion and luxury capitals of the world; thanks to the variety and range of our collections, shopping abroad is also prompted by the fact that products showcased at shops in Paris or New York at a certain time of the year may not be in available at boutiques in Shanghai and Beijing.

This same approach in terms of exclusive distribution is pursued in the multibrand channel, which is now gradually developing in China, with massive growth potential, thanks to the presence of prestigious multibrand boutiques, which include dedicated spaces for our collections.

Brunello Cucinelli S.p.A. published this content on 29 August 2017 and is solely responsible for the information contained herein.
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