Brunswick : Bayliner Adds Heyday Models to Portfolio; Targets Larger Presence in Wake/Surf Category
August 30, 2016 at 05:03 pm EDT
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KNOXVILLE, Tenn. Aug. 30, 2016 -Bayliner Boats announced today that it has immediately added Heyday's Inboard boat models WT-1 and WT-2 to the Bayliner portfolio. This move allows Bayliner to better serve the recreational day boat consumer looking to add wake surfing to their day on the water. The opportunity to offer a surf option to the Bayliner portfolio is very attractive. Terms of the transaction were not disclosed.
'The wake/surf category is an attractive and growing portion of the recreational day boat segment, and particularly for those seeking a more affordable way to enjoy these popular watersports,' explained Bayliner President Keith Yunger. 'This action affords Bayliner speed-to-market with wake/surf models that were specifically designed to meet the performance expectations of wake and surf enthusiasts, but will retail at a more affordable price point, further contributing to the growth of this boating category.'
Both the WT-1 and WT-2 models were designed by the father-son team of John and Ben Dorton at Bryant Boats. John Dorton is a well-respected and accomplished marine industry veteran, while his son, Ben, is a gifted wake surfer who has brought a practiced and practical eye to the design of these boats.
As part of this transaction, Ben Dorton will join the Bayliner team as manager of business development, while John Dorton will consult with the Bayliner team.
'John is among the pioneers in this category,' Yunger said, 'and that experience resonates in these boats' design and performance. Further, these boats were engineered - as with Bayliner - with value and performance in mind, and are a great fit for our Bayliner brand. We will work closely with the dealer network to integrate these models into our product offering.'
'By effectively combining John's knowledge and these models' innovation with the inherent strengths of Bayliner, we have the team, product, focus and energy to be very successful in this category,' Yunger said.
Bayliner is integrating production of the WT-1 and WT-2 into its boat production facilities, and will introduce these models at Surf Expo in Orlando Sept. 8.
ABOUT BAYLINER
Headquartered in Knoxville, Tenn., Bayliner is a recognized global leader in the fiberglass recreational boating industry. Through quality craftsmanship and a diverse product offering, Bayliner strives to make boating an accessible, affordable pastime for everyone worldwide. For more information, visit www.bayliner.com. Bayliner is a brand of Brunswick Corporation (NYSE: BC).
Brunswick Corporation published this content on 30 August 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 30 August 2016 21:03:05 UTC.
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Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group and Boat. The Propulsion segment designs, manufactures and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine and RV, specialty vehicle markets. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. Its boat brands include Boston Whaler, Lund, Sea Ray and Bayliner.
BRUNSWICK CORPORATION 
