Brunswick : Boston Whaler launches fully redesigned bostonwhaler.com
September 23, 2016 at 01:23 pm EDT
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'The new bostonwhaler.com demonstrates our commitment to providing our customers with an intuitive and enjoyable user experience,' said Jeff Vaughn, Boston Whaler vice president of sales, marketing and customer service. 'With this redesign, Boston Whaler's online presence clearly reflects the many strengths of our company and our boats.'
Optimized for mobile, tablet and desktop platforms, the new bostonwhaler.com contains a wealth of content for current boat owners and prospective customers. Every Boston Whaler boat model and product family features its own extensive landing page, with videos, photo galleries, downloadable specifications, descriptive copy and more. Owners resources, including a vast archive on past models, are now readily accessible.
In addition, Whaler greatly enhanced the site's boat configurator with an interactive 'Build Your Whaler' tool for every model. The configurator allows customers to see how various hull colors, engines and options will look on their boat, and how these changes affect MSRP. A printable summary sheet can then easily be shared with their local Whaler dealership.
Lifestyle content has been enhanced as well. Boston Whaler's lifestyle blog, Navigator, is now fully incorporated into bostonwhaler.com, and all content is readily shared on social media.
'The new site is a more comprehensive, modern vehicle for custom content that clearly communicates the brand's advantages to customers and prospects,' said Vaughn. 'We're eager to measure its success following the launch, and we anticipate marked improvements across every metric. The new bostonwhaler.com is an authentic and compelling extension of the Boston Whaler lifestyle.'
For more information, please contact Traci Davis at (386) 409-6419 or by email at tdavis@whaler.com.
Brunswick Corporation published this content on 23 September 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 23 September 2016 17:23:01 UTC.
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Brunswick Corporation designs, manufactures and markets recreational marine products, including marine propulsion products and boats, as well as parts and accessories for the marine and RV markets. Its segments include Propulsion, Engine Parts and Accessories (Engine P&A), Navico Group and Boat. The Propulsion segment designs, manufactures and sells engines, controls, rigging, and propellers globally. The Engine P&A segment sells products such as engine parts and consumables including oils and lubricants, electrical products, boat parts and systems, and also includes its marine parts and accessories distribution businesses. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine and RV, specialty vehicle markets. The Boat segment consists of the Brunswick Boat Group (Boat Group), which manufactures and distributes recreational boats, and Business Acceleration. Its boat brands include Boston Whaler, Lund, Sea Ray and Bayliner.
BRUNSWICK CORPORATION 
