Allera said BT wanted to win a good portfolio of games in the upcoming auction for the English Premier League soccer rights to continue to build the BT Sport brand.

"It's great content and a core part of our strategy but I'm really clear what it's worth to us and I won't bid above that," he said in an interview on Friday.

(Reporting by Paul Sandle; editing by Kate Holton)

Stocks treated in this article : BT Group, Sky