Buckle : Press Release Narrative for 1/07/2016

For Immediate Release: January 7, 2016 Contact: Karen B. Rhoads, Chief Financial Officer The Buckle, Inc.

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Our January 7, 2016, press release reported that comparable store sales, for stores open at least one full year, for the five-week period ended January 2, 2016, were down 5.4 percent in comparison to the prior year five-week period ended January 3, 2015. Total net sales for the five-week fiscal month were down 4.5 percent to $182.1 million compared to net sales of $190.6 million in the prior year five-week fiscal month, which ended on January 3, 2015.

On the men's side of the business, total sales for the five-week fiscal period ending January 2, 2016, were up approximately 1.0 percent in comparison to the prior year five- week fiscal period ending January 3, 2015. The men's business represented approximately

52.0 percent of total sales for the month versus approximately 49.0 percent in the prior year fiscal December. Strong categories on the men's side included casual bottoms, knit shirts, sweaters, and accessories. For the fiscal month, overall price points on the men's side of the business were down approximately 1.5 percent.

On the women's side of the business, total sales for the five-week fiscal period ending January 2, 2016, were down approximately 10.5 percent in comparison to the prior year five-week fiscal period ending January 3, 2015. The women's business represented approximately 48.0 percent of total sales for the month versus approximately 51.0 percent in the prior year fiscal December. Strong categories on the women's side included casual bottoms and woven tops. For the fiscal month, overall price points on the women's side of the business were down approximately 3.0 percent.

Within the men's and women's categories combined, accessory sales for the fiscal month were up approximately 1.0 percent in comparison to the prior year fiscal December, while footwear sales were down approximately 2.0 percent. These two categories accounted for approximately 10.5 percent and 5.0 percent, respectively, of the current fiscal December's net sales. This compares with approximately 10.0 percent and 5.0 percent for each of these categories for the same period in the prior year. Average accessory price points were down just slightly and average footwear price points were down approximately 4.5 percent for the fiscal month.

UPT's were up approximately 3.0 percent and the average transaction value was up approximately 1.5 percent for the five-week fiscal month ended January 2, 2016, compared to the prior year five-week fiscal month ended January 3, 2015.

Buckle currently operates 469 retail stores in 44 states compared to 463 stores in 44 states as of January 7, 2015.

It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.