Buckle : Press Release Narrative for 10/06/2016

For Immediate Release: October 6, 2016 Contact: Karen B. Rhoads, Chief Financial Officer The Buckle, Inc.

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Our October 6, 2016, press release reported that comparable store sales, for stores open at least one full year, for the five-week period ended October 1, 2016, were down 15.5 percent in comparison to the prior year five-week period ended October 3, 2015. Total net sales for the five-week fiscal month were down 14.8 percent to $82.9 million compared to net sales of $97.4 million in the prior year five-week fiscal month, which ended on October 3, 2015.

Please note that net sales for the five-week period ended October 1, 2016 are reported net of the impact of both reward redemptions and accruals for estimated future rewards related to the Company's new Guest Loyalty program, which launched during the fiscal quarter ended April 30, 2016.

On the men's side of the business, total sales for the five-week fiscal period ending October 1, 2016, were down approximately 9.5 percent in comparison to the prior year five-week fiscal period ending October 3, 2015. The men's business represented approximately 44.5 percent of total sales for the month versus approximately 42.0 percent in the prior year fiscal September. For the fiscal month, overall price points on the men's side of the business were down approximately 3.5 percent.

On the women's side of the business, total sales for the five-week fiscal period ending October 1, 2016, were down approximately 18.5 percent in comparison to the prior year five-week fiscal period ending October 3, 2015. The women's business represented approximately 55.5 percent of total sales for the month versus approximately 58.0 percent in the prior year fiscal September. For the fiscal month, overall price points on the women's side of the business were down approximately 8.0 percent.

Within the men's and women's categories combined, accessory sales for the fiscal month were down approximately 18.0 percent in comparison to the prior year fiscal September, while footwear sales were down approximately 20.5 percent. These two categories accounted for approximately 8.5 percent and 6.5 percent, respectively, of the current fiscal September's net sales. This compares with approximately 9.0 percent and 7.0 percent for each of these categories for the same period in the prior year. Average accessory price points were up approximately 2.0 percent and average footwear price points were down approximately 17.5 percent for the fiscal month.

UPT's were up approximately 1.5 percent and the average transaction value was down approximately 3.5 percent for the five-week fiscal month ended October 1, 2016, compared to the prior year five-week fiscal month ended October 3, 2015.

With the opening of one new store and the closure of one store during September, Buckle currently operates 470 retail stores in 44 states compared to 465 stores in 44 states as of October 6, 2015.

It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.