973e5eec-7ee6-4833-a76e-807eac229eeb.pdf

For Immediate Release: February 4, 2016 Contact: Karen B. Rhoads, Chief Financial Officer The Buckle, Inc.

308/236-8491


The Buckle, Inc. Press Release Narrative for 2/04/2016


Our February 4, 2016, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended January 30, 2016, were down 11.3 percent in comparison to the prior year four-week period ended January 31, 2015. Total net sales for the four-week fiscal month were down 10.1 percent to $53.0 million compared to net sales of $58.9 million in the prior year four-week fiscal month, which ended on January 31, 2015.


On the men's side of the business, total sales for the four-week fiscal period ending January 30, 2016, were down approximately 8.5 percent in comparison to the prior year four-week fiscal period ending January 31, 2015. The men's business represented approximately 44.5 percent of total sales for the month versus approximately 43.0 percent in the prior year fiscal January. Positive categories on the men's side included casual bottoms, sweaters, and outerwear. For the fiscal month, overall price points on the men's side of the business were up approximately 1.5 percent.


On the women's side of the business, total sales for the four-week fiscal period ending January 30, 2016, were down approximately 13.5 percent in comparison to the prior year four-week fiscal period ending January 31, 2015. The women's business represented approximately 55.5 percent of total sales for the month versus approximately 57.0 percent in the prior year fiscal January. Positive categories on the women's side included woven tops and dresses. For the fiscal month, overall price points on the women's side of the business were down approximately 2.0 percent.


Within the men's and women's categories combined, accessory sales for the fiscal month were down approximately 4.0 percent in comparison to the prior year fiscal January, while footwear sales were down approximately 12.0 percent. These two categories accounted for approximately 8.5 percent and 5.5 percent, respectively, of the current fiscal January's net sales. This compares with approximately 7.5 percent and 5.5 percent for each of these categories for the same period in the prior year. Average accessory price points were up approximately 1.0 percent and average footwear price points were also up approximately

1.0 percent for the fiscal month.


UPT's were down approximately 1.0 percent and the average transaction value was down approximately 2.0 percent for the four-week fiscal month ended January 30, 2016, compared to the prior year four-week fiscal month ended January 31, 2015.


With the closure of one store during the month, Buckle currently operates 468 retail stores in 44 states compared to 460 stores in 44 states as of February 4, 2015.

It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

The Buckle Inc. issued this content on 04 February 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 04 February 2016 12:24:25 UTC

Original Document: http://corporate.buckle.com/sites/default/files/press_release/02_04_16_narrative.pdf