b371fb90-3b08-4319-b3e5-10259f445d0b.pdf

For Immediate Release: May 5, 2016

Contact: Karen B. Rhoads, Chief Financial Officer

The Buckle, Inc.

308/236-8491

The Buckle, Inc. Press Release Narrative for 5/05/2016

Our May 5, 2016, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended April 30, 2016, were down 13.2 percent in comparison to the prior year four-week period ended May 2, 2015. Total net sales for the four-week fiscal month were down 12.3 percent to $65.2 million compared to net sales of

$74.3 million in the prior year four-week fiscal month, which ended on May 2, 2015.

Please note that net sales for the four-week period ended April 30, 2016 are net of a $3.0 million adjustment recorded as a reduction to revenue to accrue for estimated future rewards related to the Company's new Guest Loyalty program, which launched during the fiscal quarter ended April 30, 2016. Absent the impact of this adjustment for estimated future rewards, total net sales for the four-week period ended April 30, 2016 were down

8.2 percent and comparable store net sales were down 9.2 percent. Despite the impact on reported sales, the Company is excited about the many potential benefits Guest Loyalty will provide to both Buckle and its guests.

On the men's side of the business, total sales for the four-week fiscal period ending April 30, 2016, were down approximately 3.0 percent in comparison to the prior year four-week fiscal period ending May 2, 2015. The men's business represented approximately 45.5 percent of total sales for the month versus approximately 43.0 percent in the prior year fiscal April. Strong categories on the men's side included denim and casual bottoms and footwear. For the fiscal month, overall price points on the men's side of the business were up approximately 2.5 percent.

On the women's side of the business, total sales for the four-week fiscal period ending April 30, 2016, were down approximately 12.5 percent in comparison to the prior year four-week fiscal period ending May 2, 2015. The women's business represented approximately 54.5 percent of total sales for the month versus approximately 57.0 percent in the prior year fiscal April. Strong categories on the women's side included casual bottoms and accessories. For the fiscal month, overall price points on the women's side of the business were down approximately 2.5 percent.

Within the men's and women's categories combined, accessory sales for the fiscal month were down approximately 1.5 percent in comparison to the prior year fiscal April, while footwear sales were down approximately 3.0 percent. These two categories accounted for approximately 8.5 percent and 7.0 percent, respectively, of the current fiscal April's net sales. This compares with approximately 8.0 percent and 6.5 percent for each of these categories for the same period in the prior year. Average accessory price points were up approximately 4.5 percent and average footwear price points were up approximately 5.5 percent for the fiscal month.

UPT's were up just slightly and the average transaction value was essentially flat for the four-week fiscal month ended April 30, 2016, compared to the prior year four-week fiscal month ended May 2, 2015.

With the closing of one store earlier this week, Buckle currently operates 467 retail stores in 44 states compared to 463 stores in 44 states as of May 5, 2015.

It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

The Buckle Inc. published this content on 05 May 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 05 May 2016 11:09:15 UTC.

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