Buckle : Press Release Narrative for 9/01/2016

For Immediate Release: September 1, 2016 Contact: Karen B. Rhoads, Chief Financial Officer The Buckle, Inc.

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Our September 1, 2016, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended August 27, 2016, were down 14.8 percent in comparison to the prior year four-week period ended August 29, 2015. Total net sales for the four-week fiscal month were down 14.0 percent to $87.2 million compared to net sales of $101.4 million in the prior year four-week fiscal month, which ended on August 29, 2015.

Please note that net sales for the four-week period ended August 27, 2016 are reported net of the impact of both reward redemptions and accruals for estimated future rewards related to the Company's new Guest Loyalty program, which launched during the fiscal quarter ended April 30, 2016.

On the men's side of the business, total sales for the four-week fiscal period ending August 27, 2016, were down approximately 7.0 percent in comparison to the prior year four-week fiscal period ending August 29, 2015. The men's business represented approximately 48.5 percent of total sales for the month versus approximately 44.5 percent in the prior year fiscal August. For the fiscal month, overall price points on the men's side of the business were down approximately 4.0 percent.

On the women's side of the business, total sales for the four-week fiscal period ending August 27, 2016, were down approximately 19.0 percent in comparison to the prior year four-week fiscal period ending August 29, 2015. The women's business represented approximately 51.5 percent of total sales for the month versus approximately 55.5 percent in the prior year fiscal August. For the fiscal month, overall price points on the women's side of the business were down approximately 11.0 percent.

Within the men's and women's categories combined, accessory sales for the fiscal month were down approximately 11.5 percent in comparison to the prior year fiscal August, while footwear sales were down approximately 14.5 percent. These two categories accounted for approximately 9.0 percent and 5.0 percent, respectively, of the current fiscal August's net sales. This compares with approximately 8.5 percent and 5.0 percent for each of these categories for the same period in the prior year. Average accessory price points were down approximately 1.0 percent and average footwear price points were down approximately

17.5 percent for the fiscal month.

UPT's were up approximately 1.5 percent and the average transaction value was down approximately 5.0 percent for the four-week fiscal month ended August 27, 2016, compared to the prior year four-week fiscal month ended August 29, 2015.

Buckle currently operates 470 retail stores in 44 states compared to 464 stores in 44 states as of September 1, 2015.

It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.