Paris, September 25, 2014

Business & Decision, a global information services Group, today announces the creation of HEREWECAN, a digital communication agency to strengthen its expertise and expand its services to support its customers in their transformation projects towards a digital world.

HEREWECAN becomes the entry point, creative and strategic, of the Group's digital hub to offer a wide range of services for digital businesses. The mission of the agency is to combine creativity and connectivity. The approach to creative communications is based on technologies and  platforms  that draw on today's and tomorrow's innovations: Mobility, Big Data, Social Media, Connected Objects and many other topics.

Patrick Bensabat, CEO of Business & Decision, comments: "The creation of this new organization allows us to meet the needs of our customers by providing them with accurate services throughout the digital chain: from on & off communication strategies to the deployment of Omnichannel Platforms."

HEREWECAN already represents thirty experts including a team from the acquisition of Fromkayz, communications agency that joined Business & Decision Group recently.

Under the leadership of Manuel Lesueur, Managing Partner, and Weulersse Bastien, Director, HEREWECAN aims to be the reference organization dedicated  to  marketing and communications departments. Manuel Lesueur states: "By controlling the data, the highlight of Business & Decision, we bring a new approach to creativity in the digital world, embracing the entire ecosystem of a company or a brand."

The agency has already gathered numerous projects and  received the enthusiastic support  of companies such as PayPal, Google, BNP Paribas, Provalliance, Franck Provost, Jean-Louis David, Shiseido, KIA, Arthur Bonnet, Blédina, Le Gaulois welcome Winged bull, Decathlon, ING, Samsung, Sephora, Total, Clarins, Orange, Accor, Groupama, Simply Market, Labeyrie and La Poste.

The launch is supported by a positive campaign, especially with three movies to view on Youtube: https://www.youtube.com/user/HereWeCan.

About Business & Decision

Business & Decision, a global information services Group, is a leader in Business Intelligence (BI) and CRM, and a major player in e-Business. We leverage a unique combination of technical, functional and industry specialization, as well as partnerships with all of the key software vendors, to deliver maximum-value projects and help clients break through barriers to innovation such as Big Data and digital transformation. Business & Decision operates in 15 countries and employs over 2,500 people in France and worldwide.

Additional information: www.businessdecision.com and www.herewecan.com

Contacts

Patricia Fabre

HEREWECAN

Phone :+33 (0)6 52 816 815

pfabre@herewecan.com

Safa Baghai

Business & Decision

Phone : +33 (0)1 56 21 21 20

communication@businessdecision.com

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