December 2011 stands proof to the portal's good health
and highlights the whole setup's dynamism: almost
1,400,000 hits were recorded with a record high (for the
site) of approximately 3,600,000 pages viewed. During this
month-a crucial one for retail-the online turnover was also
up 15.24% whilst sales volumes increased by 11.90% as
compared to December 2010.
AchatVille combines neighborhood facilities with e-commerce
to enhance the value of stores' offerings and help them
develop their commercial activity through
"cross-channel" principles: combining store sales
with an online showcase or store.
Presenting your business, products and services to 12
million Internet users every year
Over 6 million pages, containing store contact details and
information were viewed in 2011. A convenient feature for
AchatVille visitors since 37% of them* claim that they use
the site to look up local stores.
Stores can also use AchatVille to present their products
and services and thus, increase both visibility and
activity in a more aggressive manner. They can even allow
Internet users to buy products online.
Boosting local trade
49%** of stores declared that AchatVille helped them
generate physical store visits: an observation confirmed by
Internet users* themselves, who when asked about site use,
confided that 73% of them navigated to one of the
setup's sites before actually going to the store for a
purchase. Over a year, we thus noted a 49% increase in
store pick-up and 34% of questioned Internet users said
that they buy exclusively locally.
AchatVille is a true showcase for neighborhood stores and
plays its local portal role perfectly, strengthening store
activity. A success that explains why 95%** of AchatVille
members recommend the setup to other stores!
"AchatVille is a great communication tool, this
portal ensures visibility on the Web and low-cost initial
SEO" says Jean Paul Hasseler, AchatVille
Governance Committee President.
An ambitious big e-commerce site
We have noted that on AchatVille, Internet user needs and
behavior are the same as for major e-commerce sites: 28%
are looking for deals, 20% are there for price comparison
purposes, 22% are looking for original or specific
products. For 53% of them, AchatVille helps save time
whilst 45% of them use it to access a products catalog*.
The use of smartphones has given rise to another major
challenge. On AchatVille, 39% of polled Internet users have
a smartphone and use it on a daily basis. Increased
interest in AchatVille's mobile version is confirmed by
a +34% traffic growth over 2011's last quarter. Today,
the mobile version of the AchatVille setup covers a quarter
of the French territory. It allows mobile Internet users to
locate the nearest stores as well as view any interesting
local activities/deals they may want to take advantage of.
"Through AchatVille, we wish to bring digital
opportunities to stores to help them develop their business
activity. Adapting to the evolution in Internet use is
essential, whether it be in terms of social media, multiple
terminals use (computer, smartphone, tablet, screen) or
customer paths: Web, Web to store or in store"
says Agnès Simonnet, AchatVille co-manager at Eolas.
* survey based on a sample of 2,735 Internet users
* survey based on a sample of 235 AchatVille member
*** AchatVille mobile platforms list on
AchatVille is a setup put in place by 38 Chambers of
Commerce and Industry that helps increase stores'
visibility on the Internet. It currently features 313,000
store addresses, 2,800 of which have chosen to digitally
showcase their products. Today, AchatVille groups more than
130 territorial portals and a national site,
Achatville.com. Both an e-commerce site and a community
media that promotes local traditional trade,
AchatVille's reputation and dynamism are growing. The
site is now recognized as an important player in French
About Business & Decision Eolas and Business & Decision
Eolas is the Web operator for the AchatVille setup. A
Business & Decision Group subsidiary,
Business & Decision Eolas is an Internet specialist with
expertise in hosting, digital marketing and application
design. Eolas helps ensure the success of numerous
e-commerce, e-administration and e-business customer
For more information, please visit http://www.businessdecision-eolas.com.
Business & Decision is an international Consulting and
Systems Integration (CSI) company. It is a leader in
Business Intelligence (BI) and Customer Relationship
Management (CRM), and a major player in e-Business,
Enterprise Information Management (EIM), Enterprise
Solutions as well as Management Consulting.
Located in 19 countries, Business & Decision currently
employs more than 2800 people in France and worldwide.
Business & Decision
+33 1 56 33 50 56
Business & Decision Eolas