BUWOG : campaign wins CCA Venus award

• Bronze for the "Please don't judge us" advertising campaign

• Awarded for achievement in the category "Print - individual and series"

On the evening of 3 May 2018, this year's CCA Venus Awards were presented in the Gösserhalle in Vienna. Austria's most prestigious and most important creative prize was presented to agencies and companies in 14 categories in gold, silver and bronze.

The BUWOG Group was one of the submitters this year for the first time. The group convinced the jury of experts, winning the CCA Venus in bronze in the category of print - individual works and series with its advertising campaign "Please do not judge us" at the start of the BUWOG proceedings in December 2017.

The BUWOG campaign was developed internally by the Marketing and Communication department and was implemented in cooperation with the Vienna-based agency M'CAPS Group.

"We are incredibly proud to have been awarded the bronze Venus after our first submission to the CCA," says Daniel Riedl, CEO of the BUWOG Group. "It was important for us to show there is no connection between the BUWOG Group and the BUWOG proceedings, and we succeeded in doing so with our humorous as well as provocative advertising campaign. Our sincere thanks goes to our Marketing and Communication department, which has embraced the topic with enormous creativity and enthusiasm."

"The so-called BUWOG affair has had a direct impact on the image of the BUWOG Group in recent years. To counteract this, and to ensure that the public differentiates between the activities of BUWOG and the proceedings, was the campaign's top priority," adds Ingrid Fitzek-Unterberger, head of Marketing and Communication at the BUWOG Group.

About the BUWOG Group

The BUWOG Group is the leading German-Austrian full-service provider in the residential property business and now looks back on 67 years of expertise. Its property portfolio encompasses more than 48,800 units and is located in Germany and Austria. In addition to Asset Management, the entire value chain of the residential sector is covered by Property Sales and Property Development. The shares of BUWOG AG have been listed on the stock exchanges in Frankfurt am Main, Vienna (ATX) and Warsaw since the end of April 2014.