Day and Date


31 March 2015

bwin.party digital entertainment plc

TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES

1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached:

bwin.party digital entertainment plc

2. Reason for the notification:

An acquisition or disposal of voting rights: (X)
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached: ( )
An acquisition or disposal of instruments with similar economic effect to qualifying financial
instruments: ( )
An event changing the breakdown of voting rights: ( ) Other: ( )

3. Full name of person(s) subject to the notification obligation:

Standard Life Investments (Holdings) Limited (parent company) - 4.41%, comprised of Standard Life Investments Limited (4.22%) and Ignis Investment Services Limited (0.191%)

4. Full name of shareholder(s) (if different from 3.):

Vidacos Nominees/HSBC

5. Date of the transaction and date on which the threshold is crossed or reached:

30 March 2015

6. Date on which issuer notified:

31 March 2015

7. Threshold(s) that is/are crossed or reached:

3% (direct)

8. Notified details: A: Voting rights attached to shares

Class/type of shares
GI000A0MV757
Situation previous to the triggering transaction
Number of Shares
36,545,358
Number of Voting Rights
36,545,358
Resulting situation after the triggering transaction
Number of shares
Direct
36,287,823
Number of voting rights
Direct
24,649,132
Number of voting rights
Indirect
11,638,691
% of voting rights
Direct
2.996%
2

% of voting rights
Indirect
1.415%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction
Type of financial instrument
-
Expiration date
-
Exercise/ Conversion period
-
Number of voting rights that may be acquired if the instrument is exercised/ converted.
-
% of voting rights
-

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction
Type of financial instrument
-
Exercise Price
-
Expiration date
3

-
Exercise/ Conversion period
-
Number of voting rights instrument refers to
-
% of voting rights
Nominal
- Delta
-

Total (A+B+C)

Number of voting rights
36,287,823
% of voting rights
4.41%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable:

Standard Life Investments (Holdings) Limited (parent company) - 4.41%, comprised of:
Standard Life Investments Limited - 4.22% Ignis Investment Services Limited - 0.191%

Proxy Voting: 10. Name of the proxy holder:

-
4

11. Number of voting rights proxy holder will cease to hold:

-

12. Date on which proxy holder will cease to hold voting rights:

-

13. Additional information:

-

14. Contact name:

Robert Hoskin - Company Secretary, bwin.party digital entertainment plc

15. Contact telephone number:

+350 200 78700
5

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