Cabela’s Incorporated (NYSE:CAB) announced today that, effective August 31, 2015, Brian J. Linneman, Executive Vice President and Chief Merchandising Officer, will transition from his current position and become a strategic advisor to the Company.

Mr. Linneman has been with Cabela’s for 17 years and has been the Chief Merchandising Officer since January 2010. Prior to his role as Chief Merchandising Officer, Mr. Linneman held roles as Corporate Logistics Manager, Director of Strategic Projects, Vice President of Strategic Projects and MIS, Vice President and Chief Operating Officer, and Senior Vice President of Global Supply Chain and Operations.

“Brian has made significant contributions to Cabela’s over the past 17 years. We are pleased to have him continue to contribute to the Company as a strategic advisor,” said Tommy Millner, Cabela’s Chief Executive Officer.

As part of this change, the Company is promoting Scott K. Williams to Executive Vice President and Chief Commercial Officer. Merchandising, along with Marketing, E-Commerce, Real Estate, and Strategy, will report to Mr. Williams in his new role. Roger Verhulst, Senior Vice President of Merchandising, has been with Cabela’s over 20 years and will continue to lead the Company’s merchandising teams and report directly to Mr. Williams.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".