AMPOL LIMITED 18 June 2015
Caltex Australia is giving rev-heads around the nation extra fuel for their thoughts through a new partnership with Australia's leading motor racing news website, Speedcafe.com
The initiative will see Caltex give away $100 of Caltex StarCash each week to one person who comments on a Speedcafe.com story via the 'Caltex Vortex Fuel for Thought' section at the bottom of every article.
The promotion, which will run for every week via the site, comes as Caltex Australia cements a new Platinum Partnership with Speedcafe.com - making Caltex the official fuel of Australia's leading motorsport news website.
Caltex has a long history in Australian motorsport, most recently with Bathurst and V8 Supercar Champions, Red Bull Racing Australia.
Bruce Rosengarten, Caltex's General Manager Marketing, said Caltex had been part of the racing culture for many years and this initiative was about giving back to a community that had always shown loyalty to Australia's leading fuel supplier.
"We've been on the track beside motorsports fans from iconic moments like Colin Bond's Group A Caltex Ford Sierra, the Stone Brothers Racing's triple championship run with legends Marcos Ambrose and Russell Ingall, through to the much anticipated Craig Lowndes one hundred career wins," Rosengarten said.
Speedcafe.com General Manager Leisa Emberson said the motorsports news source was excited to have Caltex Vortex fuelling one of its major fan interaction activities.
"We're always looking for new ways to give back to the fans and keep them connected with the latest news we provide from all over the world," Emberson said.
"Giving away a $100 StarCash for the Caltex Vortex Fuel for Thought comment of the week will encourage fans to offer up their opinions on the sport more regularly.
"Caltex Australia adds yet another instantly recognisable brand to our growing Platinum Partner group and through Caltex Vortex Fuel for Thought, they will be with our fans all the way!"
Caltex Vortex Fuel for Thought will begin from today with the first $100 StarCash winner being announced next week through Speedcafe.com's daily newsletter and social media channels.
To sign up to Caltex Vortex Fuel for Thought:
1) Head to Speedcafe.com
2) Open a story
3) Scroll to the bottom
4) Click Login and choose your preferred method - Disqus (sign up for an account), Facebook, Twitter or Gmail/Google+
5) Leave your Caltex Vortex Fuel for Thought
6) Automatically go into the draw for a $100 StarCash for the "Thought" of the week
Caltex Australia
With a commitment to Australia tracing back to 1900, Caltex has grown to become the nation's outright leader in transport fuel. Caltex supplies one-third of all Australia's transport fuels and is unique in this market for being the only major brand listed on the Australian Securities Exchange. Through its comprehensive supply chain, Caltex has forged its reputation for providing safe and reliable supply of high-quality fuels to a diverse number of customer segments, including retail, mining, agriculture, aviation, transport, small-to-medium enterprises, marine, automotive and government. Caltex is also one of Australia's largest convenience retailers and franchisors, with over 85% of its stores operated by franchisees.
Caltex media contact
Allison Gumbleton
Media & Communications Adviser
P: (02) 9250 5294
E: allison.gumbleton@caltex.com.au
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