Campbell Soup Company : Pepperidge Farm Packaging Recognized for Innovation and Sustainability
05/24/2012| 08:35am US/Eastern
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New Designs Enable 65 Percent Reduction in Materials
Pepperidge Farm, Incorporated, a division of Campbell Soup Company
(NYSE:CPB), was honored this month with two of the packaging
industry's most prestigious awards: the DuPont Awards for Packaging
Innovation and an Ameristar award from the Institute of Packaging
Professionals.
Pepperidge Farm was recognized this month with two packaging awards for innovation and sustainability. The new designs for Deli Flats(r) thin rolls and Goldfish(r) breads (pictured) reduced the use of materials by 65 percent. (Photo: Campbell Soup Company)
Both awards recognize the company's Deli Flats® thin
rolls and Goldfish® breads for innovative
packaging design, sustainability and waste reduction. The new packaging
for these products reduced the use of materials by 65 percent. The more
compact package has an added benefit-25 percent more product can be
shipped in the same shipping unit, resulting in reduced transportation
costs and a smaller carbon footprint.
"When we first created this packaging, our goal was to differentiate our
products and create a unique consumer shopping experience in the bread
aisle, and we did just that," said Eva Peters, Director of Packaging
Development at Pepperidge Farm. "We continued to innovate our original
design, with a goal to make it more sustainable, reduce costs and
increase manufacturing automation. These awards recognize how our latest
designs deliver on all of those objectives and then some."
The new package designs are made of flexible film lamination that
feature improved graphics and are unique to the bakery aisle. They
provide excellent seal strength, resist tears, and the tear tape
provides the benefit of tamper evidence. They also have a re-sealable
pressure-sensitive seal instead of a zipper, providing consumers with a
package that is easy to open and easy to reclose. According to the
DuPont Awards panel, who recognized Pepperidge Farm with a gold level
honor, "this is an outstanding example of how innovation can be simple
and affordable for consumers, while making a splash on store shelves."
Developing leading-edge, sustainable packaging is part of Campbell's
strategy to deliver consumer-driven innovation in products and packaging.
About the DuPont Awards for Packaging Innovation
Now in its 24th year, the DuPont Awards for Packaging Innovation is the
industry's longest-running, global, independently judged celebration of
innovation and collaboration throughout the value chain. Each year an
esteemed panel awards diamond, gold or silver honors based on
"excellence" ratings in one or all of three categories: Innovation;
Sustainability; and Cost/Waste Reduction.
About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a
leading provider of premium quality fresh bakery products, cookies,
crackers, and frozen foods. Among the company's most popular products
are Sausalito® and Milano® cookies, Goldfish®
and Baked Naturals® crackers, frozen Puff Pastry,
frozen garlic loaves and Texas toasts, and more than 50 varieties of
fresh baked breads including Pepperidge Farm® Swirl,
Farmhouse and Whole Grain. The company added Ecce Panis®
gourmet artisan breads to its portfolio in 2009. Pepperidge Farm was
founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial
homemaker who began baking fresh, all-natural bread for her
allergy-afflicted son. The company is now a nationwide business with 9
manufacturing facilities and almost 5,000 employees. Pepperidge Farm has
been part of Campbell Soup Company since 1961.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50288388&lang=en
Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
© Business Wire 2012
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