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4-Traders Homepage  >  Equities  >  Nyse  >  Campbell Soup Company    CPB

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Campbell Soup Company : Swanson(R)Flavor Boost(TM) and Unsalted Cooking Stock Provide New Flavoring Options for Cooks

10/18/2011 | 09:05am US/Eastern

CAMDEN, N.J., Oct 18, 2011 (BUSINESS WIRE) -- Campbell Soup Company (NYSE: CPB) today added two new products to the Swanson(R) stock and broth portfolio: Swanson(R)Flavor Boost(TM) concentrated broths and Swanson Unsalted Cooking Stocks. These new items are just the latest in a long line of innovations that the Swanson brand has brought to market, including aseptic packaged broths, all-natural chicken broth and lower sodium broth.

These new Swanson broth concentrates and stocks represent five of the nearly three dozen new products Campbell is introducing this fall.

New SwansonFlavor Boost delivers delicious concentrated broth flavor in a convenient liquid packet. It is 100 percent natural with no artificial flavors, colors, or preservatives, and no MSG added.* The Campbell chefs developed SwansonFlavor Boost to be used as a finishing touch in meal preparation, bringing a balanced, seasoned, flavor to stir-fried or skillet dishes, pasta, vegetables and more, without adding excess liquid. It is available in three flavor varieties: chicken, vegetable and beef flavored.

While SwansonFlavor Boost is an ideal way to round out a dish, stock is an essential foundation for a number of main course dishes, gravies and sauces, and is prized for its robust, meaty notes. New Swanson Unsalted Cooking Stocks offer an easy way to incorporate the delicious taste of homemade stock into meals, without adding salt or having to stand over a simmering pot for hours on end.These stocks are available in two varieties: chicken and beef flavored. Swanson Unsalted Stocks are 100 percent natural and contain no added MSG.*

"The Swanson brand is committed to addressing the changing needs and demands of today's cooks. In keeping our tradition of stocking kitchens with premium, high-quality products, we're thrilled to add these great-tasting, convenient products to our family of cooking essentials," said Mike Barkley, Vice President of Marketing, Cooking Soups and Broths. "Now there is truly something for just about any taste preference or level of cooking expertise."

Swanson Flavor Boost and Unsalted Stocks will be available at grocery stores nationwide in October 2011. SwansonFlavor Boost has a suggested retail price of $3.99, for eight concentrated liquid broth packets. Swanson Unsalted Cooking Stockshave a suggested retail price of $3.15, for a 26-oz. re-sealable aseptic carton. SwansonFlavor Boost and Unsalted Cooking Stocks will be shelved in the soup aisle along with other Swanson broths and stocks.

For more information and recipe ideas featuring Swanson Flavor Boost, Swanson Unsalted Cooking Stocksand other Swanson cooking products, visit http://www.CampbellsKitchen.com/SwansonBroth or http://www.CampbellsKitchen.com/FlavorBoost.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com.

*A small amount of glutamate occurs naturally in yeast extract.

SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner, 856-342-3738
john_w_faulkner@campbellsoup.com
or
Hunter Public Relations
Amy Grosheider, 212-679-6600 x313
agrosheider@hunterpr.com

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