Campbell Soup Company : V8(R) Bubbles Up a New Take on Sparkling Juice
05/09/2012| 11:08am US/Eastern
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CAMDEN, N.J., May 09, 2012 (BUSINESS WIRE) --Campbell Soup
Company (NYSE:CPB) continues to transform the juice aisle
with new V8 V-Fusion(R) Sparkling juice drinks, the only
carbonated juices that provide light, fruity refreshment plus
the benefits of fruits and vegetables.1
Carbonated beverages remain the most popular drink in the
U.S., and the sparkling juice category has doubled in the
past year to $20 million.2 Unlike other sparkling beverages,
V8 V-Fusion Sparkling juice drinks not only offer great taste
but also provide a combined serving of fruits and vegetables
without any added sugar, artificial colors, flavors or
preservatives-all for 50 calories.
V8 V-Fusion Sparkling is available in three refreshing,
delicious varieties, Tangerine Raspberry, Black Cherry
Pomegranate and Strawberry Lemonade, in grocery and mass
merchandise stores nationwide.
"We know that people love the refreshing taste of soft
drinks, but they're looking for healthier options.
That's why sparkling juices have enjoyed an unprecedented
boom," said Dale Clemiss, Vice President,
V8(R)Beverages. "V8 V-Fusion Sparkling is the perfect
choice-it has the sweetness and refreshing bubbles people
crave, plus the nutrition they want and need."
Feel Good Energy: V8 V-Fusion(R) + Energy
Campbell expanded the availability of its first energy drink
this spring with the national launch of V8 V-Fusion + Energy
drinks-a healthier alternative to most energy drinks on the
market. These drinks contain ingredients people know and
trust, providing natural energy from green tea and the added
benefit of one combined serving of vegetables and fruit.3
At 50 calories per 8-ounce slim can, V8 V-Fusion(R)+ Energy
drinks have no added sugar, artificial colors, flavors or
preservatives. These drinks are available at grocery and mass
merchandise stores nationwide in two great-tasting varieties:
Pomegranate Blueberry and Peach Mango.
New, Delicious and Convenient Ways to Get More Vegetables:
V8(R) Portfolio
The newly expanded V8(R) portfolio provides delicious,
convenient products that help people get more vegetables in
their diet. Sustained innovation has led to the introduction
of 18 new beverages in the last two years, including recent
entries into fast-growing categories such as smoothies and
energy shots.
For more information on about the latest offerings from V8
beverages, visit
www.v8juice.com. For product nutrition information, visit
www.campbellwellness.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer
of high-quality foods and simple meals, including soup and
sauces, baked snacks and healthy beverages. Founded in 1869,
the company has a portfolio of market-leading brands,
including "Campbell's," "Pepperidge
Farm," "Arnott's" and "V8."
Through its corporate social responsibility program, the
company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it
operates. Campbell is a member of the Standard & Poor's
500 and the Dow Jones Sustainability Indexes. For more
information, visit
www.campbellsoup.com.
1 1/4 cup of vegetables + 1/4 cup of fruit in an 8-ounce
serving
2 SymphonyIRI InfoScan FDMx data Fiscal Years
3 1/4 cup of vegetables + 1/4 cup of fruit in an 8-ounce
serving
SOURCE: Campbell Soup Company
Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Laura Ude, 312-988-23492
lude@webershandwick.com
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