CANON INC. : Canon Celebrates Production of 80 Million EF Lenses

Canon Inc. today announced the achievement of a new EF lens-manufacturing milestone with the production of the company's 80-millionth EF lens on August 3, 2012. Production of EF lenses surpassed the 10-million mark in 1995, doubling to 20 million units in 2001. After reaching the 30 million unit milestone in 2006, Canon celebrated the production of its 40-millionth lens in 2008. Owing to the rapid spread of the EOS Digital series of SLR cameras, production for Canon's EF lenses then gained momentum to reach the 50 million unit milestone in 2009, followed by the 60 million mark in January 2011 and the 70 million mark in October of the same year. Now, just over nine months later, the EF lens series has reached the 80 million mark on August 3, 2012, adding a distinguished achievement to the 25th anniversary of the launch of Canon's EOS system.

Canon's EF lens series was first introduced together with the EOS SLR camera system in March 1987, and over the years has led the industry through the incorporation of a number of innovative technologies, including a number of world's firsts¹ such as the Ultrasonic Motor (USM) for use in lenses, Image Stabilizer (IS), a multi-layered diffractive optical (DO) element, and Subwavelength Structure Coating (SWC) anti-reflection technology. Also, since last year, the EF series newly added the EF Cinema Lens series for digital cinematography and the EF-M series for interchangeable lens cameras. As a result, Canon's current EF lens lineup is comprised of 76 models². In 1987, production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began at the company's Utsunomiya Plant. Since then, it has expanded to a total of four production facilities including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in Japan.

Canon will continue to refine its diverse imaging technologies based on its core optical technologies. The Company strives to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers--from first-time users to advanced amateurs and professionals--while also contributing to expanding the culture of photographic and video imaging.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $45.6 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2011? and is one of Fortune Magazine's World's Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

? Based on weekly patent counts issued by United States Patent and Trademark Office.

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¹ Among interchangeable lenses for SLR cameras
² Including two EF lens extenders and models available outside of Japan, 69 EF Lens models and seven EF Cinema Lens models

Canon U.S.A. Website:
http://www.usa.canon.com
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For sales information/customer support:
1-800-OK-CANON
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Editorial:
Canon U.S.A., Inc.
Len Musmeci, 516-328-4884
lmusmeci@cusa.canon.com
or
Kevin McCarthy, 516-328-5950
kmccarthy@cusa.canon.com

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