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4-Traders Homepage  >  Equities  >  Nyse  >  Capital One Financial Corporation    COF

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Capital One Financial Corp. : Capital One Bank's Book by Book Program Engages the Public in Donating 50,000 Books to Children in Need

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10/28/2013 | 08:38pm CEST

Participating fans can enter for a chance to win a custom children's home library created by designer and television host Taniya Nayak

Studies show that a child's access to books -- both at school and in the home -- is a key predictor of their future academic success and sets the stage for increased economic opportunity. Unfortunately, in under resourced communities throughout the U.S., gaining access to quality books is a challenge for many schools and families. In an effort to deliver age-appropriate books to students and schools in need, Capital One Bank®, in partnership with The Heart of America Foundation® and Communities In Schools, has launched Book by Book. The digital campaign, now in its second year, will engage the public in helping donate up to 50,000 books to schools and homes across the country.

The Book by Book campaign will run from October 28 to November 25, 2013. During that time, Capital One Bank will donate a book for every new Like on the Capital One Investing for Good Facebook Page, up to 50,000. In addition, book lovers across the U.S. can enter for a chance to win a custom children's home library or reading nook in their own home created by designer and television host Taniya Nayak.

"Early reading and language skills are fundamental building blocks for learning and success. Developing a lifelong love of reading fuels the imagination and can open doors to a world of possibilities for children," said Ken Kido, Executive Vice President, Local Distribution, Capital One Bank. "It all starts with that first great book. That's why we're working with The Heart of American Foundation and Communities In Schools to get books in the hands of children, with the goal of helping set more children on a path to future success."

Capital One and The Heart of America Foundation have worked together since 2001 to help foster a love of reading in students across the U.S. and have put 1.3 million books valued at over $10.5 million into the hands of more than 564,000 children through 64 READesign® Library Makeover and Reading Corner projects and hundreds of literacy related events.

"Capital One and The Heart of America Foundation have worked together to promote literacy for more than a dozen years and in that time we've impacted hundreds of thousands of students," said Angie Halamandaris, Co-Founder and President of The Heart of America Foundation. "The Book by Book program enables us to reach even more children, ensuring they have access to quality books and all the opportunities that literacy and academic success afford."

Through the Book by Book program, Capital One is also building on its partnership with Communities In Schools, which provides comprehensive social, behavioral, health, and basic needs support to America's most at-risk students. Capital One will work together with Communities In Schools and First Book to disseminate these new books to children and schools most in need.

"Promoting literacy and providing access to books at a young age is one of our best tools in helping disenfranchised kids see that they have options in life," said Dan Cardinali, President, Communities In Schools. "Working with Capital One, we are able to help more students realize their own path to success in school and in life."

The Book by Book grand prize custom children's home library, valued at over $17,000, includes 150 age-appropriate books to stock the shelves in the winner's beautiful new space. In addition to the grand prize, entrants have a chance to win one of four weekly Library-in-a-Box prize packages. The packages include two boxes of books: one for the winner to keep for a young reader in his or her life and another box to give away to a local school or youth organization in their community.

To learn more about Capital One's Book by Book program, help donate books to kids in need and enter for a chance to win a custom children's home library makeover, visit www.capitalone.com/bookbybook.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Promotion ends 11/25/13 at 12:00 p.m. ET. For Official Rules, prize descriptions and odds disclosure, visit apps.facebook.com/bookbybook. Sponsor: Capital One Services, LLC, 1680 Capital One Drive, McLean, VA 22102.

About Capital One

Capital One Financial Corporation, headquartered in McLean, Virginia, is a Fortune 500 company with approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia, and the District of Columbia. Its subsidiaries, Capital One, N.A., Capital One Bank (USA), N. A., and ING Bank, fsb, offer a broad spectrum of financial products and services to consumers, small businesses and commercial clients. We apply the same principles of innovation, collaboration, and empowerment in our commitment to our communities across the country that we do in our business. We recognize that helping to build strong and healthy communities -- good places to work, good places to do business, and good places to raise families -- benefits us all and we are proud to support this and other community initiatives.

About The Heart of America Foundation®

The Heart of America Foundation, a national nonprofit headquartered in Washington, D.C., uniquely combines volunteerism and literacy. The organization's focus is to provide children in need everywhere with the tools to read, succeed, and make a difference. The Heart of America puts books into the hands of children who need them the most while transforming school libraries and education spaces in underserved communities into vital and vibrant centers of learning. Since 1997, the organization has provided children living in poverty with over 3.4 million library and take-home books, completed 215 READesign projects, and engaged volunteers in more than 1,037,500 hours of service to the community.

About Communities In Schools

Communities In Schools surrounds students with a community of support, empowering them to stay in school and achieve in life. Working in 2,400 schools, in the most challenged communities in 27 states and the District of Columbia, Communities In Schools serves 1.25 million young people and their families every year. It has been shown through an independent evaluation to be the nation's only dropout prevention organization proven to both increase graduation rates and reduce dropout rates. In August 2013, Communities In Schools launched a pledge campaign inviting people to stand with the students being served; learn more and take the pledge at www.cispledge.org or visit the website at www.communitiesinschools.org.

Capital One Financial Corporation
Shelley Solheim, 917-589-6203
[email protected]


© Business Wire 2013
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