Consumer brand: “C’est qui le Patron ?!” responsible apple juice launches exclusively at Carrefour

Building on the successful sale of more than 10 million milk cartons, 'C'est qui le Patron ?!' apple juice recently hit store shelves. Launched exclusively in all Carrefour stores today, this product was developed by and for consumers to meet their demands in terms of quality, ethics and product origins.

French consumers give priority to taste and support producers
Prior to the launch, more than 20,000 consumers completed an online questionnaire and set us the following product criteria: fair remuneration for producers, French apples produced as part of an integrated approach to farming, and unfiltered juice for a tastier, more natural flavour. Some one hundred producers in the Grand-Ouest, Alsace and Sud-Ouest regions who met these criteria were carefully selected to produce the first million litres of juice.

'C'est qui le Patron ?!' apple juice
Price: €1.62
1 litre carton
French juice made from apples grown as part of an integrated approach to farming

First consumer pizza also on Carrefour shelves!
Produced by Le Pizza de Manosque, an SME in southeastern France, and made from quality ingredients, including AOP and Label Rouge cheeses, this pizza was also produced to consumer specifications.
For example, they decided its price - €4.49 - and topping, equivalent to 60% of the product: Label Rouge Emmental grand cru, AOC comté, Label Rouge raclette, tomatoes grown in the open-air, French flour and extra virgin olive oil.