Much has changed in the 10 years since CBRE began measuring and reporting on its corporate responsibility activities. Perhaps no single aspect of the knowledge gained is as crucial as this recognition:
All business activity has impacts, and the most responsible companies are those that closely align their corporate responsibility efforts with their specific business activities.
These companies are succeeding in developing close alignments by creating market-driven solutions that serve their communities while growing the bottom line. It’s a win-win approach to socially responsible business we call Shared Advantage.
We have always understood that the built environment has an impact on the natural environment and the health and well-being of a local community. At each step of the real estate process – from project development through asset management, property management, financing and sales – there are identified practices and policies that not only minimize that impact, but through their purposeful application ensure that the properties we represent:
- Enhance and strengthen communities
- Provide healthy and productive places to live, work and play
- Produce strong financial returns
For much of the past decade, CBRE has been developing and introducing a wide range of practices, programs and policies that, taken together, have significantly improved our environmental and CR performance. Our efforts going forward will be more focused on formalizing these actions in ways that consistently deliver a mutual benefit to all our stakeholders.
An early adopter of the Shared Advantage concept is our indirect wholly-owned subsidiary Trammell Crow Company, which has taken a leadership role in reimagining its definition of sustainability and creating a more community-focused development approach. This commitment is being replicated through similar initiatives in other CBRE business lines, including investment strategies and property management.
See how Trammell Crow Company built shared advantage for the community with their development, The Brickyard.
Learn more in CBRE’s 2016 Corporate Responsibility Report.
Copyright 2017, 3BL Media LLC, source Corporate Responsibility