Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  Equities  >  Nyse  >  CBS Corporation    CBS

SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsSector newsTweets 

CBS Corporation : ROSABEL TAO NAMED SENIOR VICE PRESIDENT, COMMUNICATIONS, FOR CBS INTERACTIVE

share with twitter share with LinkedIn share with facebook
share via e-mail
0
04/19/2012 | 06:28pm CET
ROSABEL TAO NAMED SENIOR VICE PRESIDENT, COMMUNICATIONS, FOR CBS INTERACTIVE

            Rosabel Tao has been named Senior Vice President, Communications, for CBS Interactive. The appointment of Tao to the top communications post at the division was announced today by Jim Lanzone, President of CBS Interactive, and Gil Schwartz, Executive Vice President and Chief Communications Officer of CBS Corporation.

Tao, who will begin her assignment on May 14, will oversee all global external and internal communications and public relations efforts for CBS Interactive and its portfolio of digital brands, including CBS.com, CBSNews.com, CBSSports.com, CNET, GameSpot, TV.com, among many others.  She will work closely with the general managers of each property to plan public relations and communications strategies in support of their business objectives.  At the same time, Tao will work with CBS Interactive management and CBS Communications leadership across the corporation to communicate the division's ongoing initiatives and build the value of the brand across its many constituencies in the public, the media and the investment community.

"With cool new initiatives popping up all over CBS Interactive, I'm very pleased that we are able to add such a talented executive to lead the way to communicate them," said Lanzone.  "Rosabel has that enviable mix of experience at both big companies and startups.  I'm confident that as she works with Sarah Cain and the communications team, along with the rest of CBS Interactive management, Rosabel will play a key role as we build this business into the future."

"CBS Interactive is a crucial part of our overall business strategy, with strong, growing online brands in its own right, as well as a key role in support of all our content-producing operations," said Schwartz. "Rosabel is uniquely qualified to lead our efforts in this important job. She has a tremendous background in a wide range of communications disciplines, she is as well-versed in the digital space as anybody in the business, and she's creative, smart and dynamic. I look forward to the contributions she will make, working closely with our communications executives in New York and Los Angeles, as we move forward to build the CBS Interactive brand."

Tao brings two decades of experience in designing and orchestrating multi-disciplinary programs for a broad portfolio of companies ranging from global brands to startups.  She draws from a diverse background in corporate and consumer communications, technology publicity, social media, crisis management, litigation communications, employee communications, cause marketing, public affairs and community relations.              

Before joining CBS, Tao founded and led a private communications consulting practice focusing on companies undergoing a pivotal moment in their growth, such as emerging brands or brands in transition. Her clients ranged from startups such as Chromatik, MuckerLab and Science Inc. to more established companies like eHarmony and uSamp.

Prior to that, Tao served as the Senior Vice President of Global Corporate Communications at Myspace and Myspace Music, where she oversaw all external and internal communications strategies and messaging across the U.S. and international territories. Before that, she was Vice President of Corporate Communications at technology startup Spot Runner, where she was an early team member and was responsible for all media relations, corporate positioning and messaging, blogger and analyst relations, and executive and employee communications.

Tao also served as Senior Vice President of Corporate Communications at Bank of America's Consumer division, where she was responsible for executive communications for the President, media relations, internal communications and issues/crisis management. 

Earlier in her career, Tao worked for the world's top public relations agencies in senior leadership positions, including Golin Harris as a Senior Vice President, Weber Shandwick as a Vice President and Fleishman-Hillard as an Account Supervisor.  Her clients included top brands like Hewlett-Packard, Microsoft, Levi Strauss, Safeway, Schwab, KPMG Peat Marwick, the Oakland Raiders and many others.

 A native of California, Tao holds a Bachelor of Arts in Communications and Psychology from the University of California, Davis.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment.  With more than 250 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSNews.com, CBSSports.com, GameSpot, TV.com and Last.fm, span popular categories like technology, entertainment, sports, news and gaming.

*   *   *

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on CBS CORPORATION
02/21DJCBS : Simon & Schuster Cancels Publication of Milo Yiannopoulos Book
02/17 CBS : Management's Discussion and Analysis of Results of Operations and Financia..
02/16DJCBS : Revenue Declines, Hurt by Lower Ratings--Update
02/16 CBS Corp's profit beats despite drop in advertising revenue
02/15DJCBS : Revenue Declines, Hurt by Lower Ratings
02/15 CBS CORP : Results of Operations and Financial Condition, Financial Statements a..
02/15 CBS CORPORATION : (CBS) Flat with Earnings in Wings
02/10 CBS invests in Kapital Entertainment in bid to own more content
02/10 CBS : Announces strategic partnership with kapital entertainment
02/10DJCBS : Partners With Content Supplier Kapital Entertainment
More news
Sector news : Broadcasting - NEC
02/24DJWALT DISNEY : Culling at YouTube Network -- WSJ
02/23DJWALT DISNEY : Lays off About 80 from Maker Studios, Digital Publishing Unit -- S..
02/22DJDISH NETWORK : CEO Sees Pickup in Wireless Deal-Making -- Update
02/22 British Gas to launch 100 million pound customer loyalty scheme
02/22DJDISH NETWORK : Swings to Profit
More sector news : Broadcasting - NEC
News from SeekingAlpha
02/24 Tracking Larry Robbins' Glenview Capital Management Portfolio - Q4 2016 Updat..
02/23 INSIDERINSIGHTS.COM DAILY ROUND UP 2 : Lnce, arnc, plse, intx
02/23 CBS Lacks Revenue Growth To Support Current Valuation
02/22 CBS dominates prime-time broadcast ratings again
02/16 WALL STREET BREAKFAST : Snap IPO On The Horizon
Advertisement
Financials ($)
Sales 2017 13 352 M
EBIT 2017 2 983 M
Net income 2017 1 745 M
Debt 2017 9 301 M
Yield 2017 1,12%
P/E ratio 2017 15,53
P/E ratio 2018 12,97
EV / Sales 2017 2,94x
EV / Sales 2018 2,82x
Capitalization 29 992 M
More Financials
Chart CBS CORPORATION
Duration : Period :
CBS Corporation Technical Analysis Chart | CBS | US1248572026 | 4-Traders
Full-screen chart
Technical analysis trends CBS CORPORATION
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Technical analysis
Income Statement Evolution
More Financials
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 36
Average target price 72,4 $
Spread / Average Target 8,1%
Consensus details
EPS Revisions
More Estimates Revisions
Managers
NameTitle
Leslie Moonves Chairman & Chief Executive Officer
Joseph R. Ianniello Chief Operating Officer
Douglas Rousso Chief Technology Officer
Sumner Murray Redstone Chairman-Emeritus
Shari E. Redstone Vice Chairman
More about the company
Sector and Competitors
1st jan.Capitalization (M$)
CBS CORPORATION4.23%29 992
COMCAST CORPORATION9.05%180 038
WALT DISNEY CO5.29%174 443
SKY PLC0.45%21 378
LIBERTY MEDIA FORMULA ..4.91%20 742
GRUPO TELEVISA SAB7.03%15 216
More Results