ROSABEL TAO NAMED SENIOR VICE PRESIDENT, COMMUNICATIONS,
FOR CBS INTERACTIVE
Rosabel Tao has been named Senior Vice President,
Communications, for CBS Interactive. The appointment of Tao
to the top communications post at the division was
announced today by Jim Lanzone, President of CBS
Interactive, and Gil Schwartz, Executive Vice President and
Chief Communications Officer of CBS Corporation.
Tao, who will begin her assignment on May 14, will oversee
all global external and internal communications and public
relations efforts for CBS Interactive and its portfolio of
digital brands, including CBS.com, CBSNews.com,
CBSSports.com, CNET,
GameSpot, TV.com, among many
others. She will work closely with the general
managers of each property to plan public relations and
communications strategies in support of their business
objectives. At the same time, Tao will work with CBS
Interactive management and CBS Communications leadership
across the corporation to communicate the division's
ongoing initiatives and build the value of the brand across
its many constituencies in the public, the media and the
investment community.
"With cool new initiatives popping up all over CBS
Interactive, I'm very pleased that we are able to add such
a talented executive to lead the way to communicate them,"
said Lanzone. "Rosabel has that enviable mix of
experience at both big companies and startups. I'm
confident that as she works with Sarah Cain and the
communications team, along with the rest of CBS Interactive
management, Rosabel will play a key role as we build this
business into the future."
"CBS Interactive is a crucial part of our overall business
strategy, with strong, growing online brands in its own
right, as well as a key role in support of all our
content-producing operations," said Schwartz. "Rosabel is
uniquely qualified to lead our efforts in this important
job. She has a tremendous background in a wide range of
communications disciplines, she is as well-versed in the
digital space as anybody in the business, and she's
creative, smart and dynamic. I look forward to the
contributions she will make, working closely with our
communications executives in New York and Los Angeles, as
we move forward to build the CBS Interactive brand."
Tao brings two decades of experience in designing and
orchestrating multi-disciplinary programs for a broad
portfolio of companies ranging from global brands to
startups. She draws from a diverse background in
corporate and consumer communications, technology
publicity, social media, crisis management, litigation
communications, employee communications, cause marketing,
public affairs and community relations.
Before joining CBS, Tao founded and led a private
communications consulting practice focusing on companies
undergoing a pivotal moment in their growth, such as
emerging brands or brands in transition. Her clients ranged
from startups such as Chromatik, MuckerLab and Science Inc.
to more established companies like eHarmony and uSamp.
Prior to that, Tao served as the Senior Vice President of
Global Corporate Communications at Myspace and Myspace
Music, where she oversaw all external and internal
communications strategies and messaging across the U.S. and
international territories. Before that, she was Vice
President of Corporate Communications at technology startup
Spot Runner, where she was an early team member and was
responsible for all media relations, corporate positioning
and messaging, blogger and analyst relations, and executive
and employee communications.
Tao also served as Senior Vice President of Corporate
Communications at Bank of America's Consumer division,
where she was responsible for executive communications for
the President, media relations, internal communications and
issues/crisis management.
Earlier in her career, Tao worked for the world's top
public relations agencies in senior leadership positions,
including Golin Harris as a Senior Vice President, Weber
Shandwick as a Vice President and Fleishman-Hillard as an
Account Supervisor. Her clients included top brands
like Hewlett-Packard, Microsoft, Levi Strauss, Safeway,
Schwab, KPMG Peat Marwick, the Oakland Raiders and many
others.
A native of California, Tao holds a Bachelor of Arts
in Communications and Psychology from the University of
California, Davis.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the
premier online content network for information and
entertainment. With more than 250 million people
visiting its properties each month, it is a top 10 Web
property globally and a top 5 Web property in the U.S. in
terms of unique video viewers. Its portfolio of leading
brands, which include CNET, CBS.com, CBSNews.com,
CBSSports.com, GameSpot, TV.com and Last.fm, span popular
categories like technology, entertainment, sports, news and
gaming.
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